StarMedia Launches Online Baseball Program With Latino
Baseball Legend Orlando Cepeda
PR Newswire - August 21, 2000 07:45
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A Series of Conversations and Skills Demonstrations Allows StarMedia Users to Learn the Secrets of
Top Latino Major League Players
NEW YORK, Aug. 21 /PRNewswire/ -- StarMedia Network, Inc. (Nasdaq: STRM)
(http://www.starmedia.com), the leading Internet media company for Spanish- and
Portuguese-speakers worldwide, and Hall of Fame baseball star Orlando "Peruchin" Cepeda,
announced today the launch of a groundbreaking Internet multi-media program, entitled "La Voz
Gigante de Orlando Cepeda." For the first time in history, the weekly on-line program will enable
Spanish-speaking fans from around the world to have direct and on-demand access to their favorite
Spanish-speaking players by logging on to starmedia.com .
"La Voz Gigante" represents a unique first in virtual programming, as the online series features Major
League Baseball's Latino stars in conversations with Orlando, and allows users to view skills
demonstrations where the players showcase their talents and reveal some of the secrets to their
incredible success. StarMedia Broadband, StarMedia Network's broadband division, will film and
broadcast "La Voz Gigante's" weekly episodes with 24 hour, free "on-demand" access, allowing
StarMedia users around the world to see their favorite baseball players, clinics or episodes at any time
and anywhere they choose.
Orlando Cepeda, the seven-time all star and a native of Puerto Rico, launches "La Voz Gigante de
Orlando Cepeda" with a live chat from StarMedia Network's San Francisco Broadband studio on
Monday, August 21st at 7:15 p.m. EST. The program's first episode premieres on Tuesday, August
22 at 3:00 p.m. EST with host Cepeda introducing the series.
"Orlando Cepeda is a baseball legend and inspiration for Latino players and sports fans everywhere.
He has touched the hearts of audiences in his native Puerto Rico, the United States and around the
world," said Francisco Loureiro, Chief Operating Officer of the StarMedia Interactive Group.
"StarMedia Network is proud to join Orlando Cepeda in bringing Major League Baseball's Latino
stars directly into the homes of our 12 million Spanish and Portuguese-speaking users," Loureiro said.
"I am extremely honored to be working with StarMedia to reach out to my community in a way I never
imagined before," said Orlando Cepeda. "Through StarMedia, I will be able to share my love of
baseball with millions of Latinos online and give these users the chance to learn valuable pointers from
today's master players."
Beginning August 22, 2000 and running until the conclusion of the World Series, baseball fans around
the globe can log on to StarMedia.com's Sports channel each Tuesday to watch the two-part program
and see baseball's most powerful players share tips on improving their game. The weekly line-up of
"La Voz Gigante" will feature a different Major League Latino baseball star such as Roberto Alomar of
the Cleveland Indians and Vinny Castilla of the Tampa Bay Devil Rays.
The number of Major League Baseball players from Latin American countries
has increased dramatically over the last decade. At the start of the 2000
season, there were approximately 170 players from Latin America which
represents 24% of the total MLB's athletes, up from 13% in 1990 (Source:
Major League Baseball).
About StarMedia Network, Inc.
StarMedia Network, Inc. is the leading Internet media company for Spanish and Portuguese speakers
worldwide. The Network consists of a portfolio of pan-regional and local brands, distributed across
an array of platforms including the Web, wireless and broadband. All of the StarMedia Network
properties share an integrated sales network, marketing support, and a technical and operational
infrastructure. StarMedia Network recorded 12 million unique users during June 2000. StarMedia
Network consists of 12 leading brands including StarMedia.com, Cade?, LatinRed, AdNet, Zeek!,
Guia SP, Guia RJ, OpenChile, Panoramas.cl, Paisas.com, Batepapo.com.br, Yo Invito; and operates
StarMedia Mobile, the wireless division, and StarMedia Broadband, the broadband services arm.
Founded in 1996, the Company has over 850 employees and operations in Argentina, Brazil, Chile,
Colombia, Mexico, Puerto Rico, Spain, Uruguay, Venezuela, and throughout the U.S.
About Orlando Cepeda
Orlando Cepeda, "The Baby Bull" (Son of legendary Puerto Rican star Perucho "The Bull" Cepeda),
arrived to the Major Leagues in 1958. Cepeda won Rookie of the Year in 1958 for the San Francisco
Giants for whom he played until 1966 when he joined the St. Louis Cardinals. Nicknamed "Cha-Cha"
in St. Louis because of his love of salsa music, he became the 1967 MVP by hitting .325 and driving in
111 RBIs. After leading the Cardinals to a pennant in 1967, they went on to become world champions
by beating the Boston Red Sox in a 7-game series. Cepeda appeared in three World Series, was a
seven-time All-Star (1959-64, 67) and was the National League MVP in 1967 with the St. Louis
Cardinals. In March of 1999, Cepeda was elected to the Hall of Fame. Orlando Cepeda joins the late
Roberto Clemente as the only Puerto Ricans in the Hall of Fame.
StarMedia, StarMedia Network and StarMedia's logos, product and service names are registered
trademarks of StarMedia Network, Inc.
SOURCE StarMedia Network, Inc.
/CONTACT: Brooke Harlow, Corporate Communications of StarMedia Network,
212-905-8368, or brooke.Harlow@starmedia.net/
/Web site: starmedia.com /
(STRM) |
