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To: riposte who wrote (3706)	8/21/2000 1:29:53 PM
From: NY Stew	Respond to of 6516

ATI Takes Leading Role to Bring Affordable Digital Television and Next Generation High Bandwidth Connectivity to the Home ATI joins leading players from the Computer and Datacasting industries to promote digital broadcast technology for the PC SAN JOSE, CA, Aug. 21 /CNW-PRN/ - Intel Developers Forum - ATI Technologies Inc. (TSE: ATY, NASDAQ: ATYT) has joined 13 other companies to announce the formation of the PC DTV Promoters Group, which will market and seek to accelerate adoption of digital broadcast receivers and DTV technology for the PC. The Group was established to promote awareness of the PC as the ideal platform for receiving enhanced digital television programming, HDTV and high bandwidth datacasting services. Members of the PC DTV Promoters Group include: ATI Technologies, Inc., Broadlogic, Conexant, Intel, and Microsoft as well as 9 other key companies. Each company offers hardware or software that enables PC users to receive digitally broadcast signals from terrestrial stations, cable services or satellite providers. The Promoters Group will demonstrate PC DTV solutions for OEM and retail markets, including broadcasts from local DTV stations and from Intel's Center for Datacasting Innovation, during the IDF Demo Showcase, in San Jose, California, August 21 to August 24, 2000 at Booth No. 1040. The PC DTV Promoters Group has been established to provide consumers with practical information on PC DTV technology and to raise PC users' awareness of new applications that put digital television on the PC. Members of the PC DTV Promoters Group offer the technical solutions and information that consumers need to make an informed decision about investing in DTV technology. ``ATI continues our technology and market leadership for TV products on the PC. The Digital Television technologies that are under development will allow us to further grow the market.'' said Dave Orton, President, ATI Technologies Inc. ``Worldwide Digital Television support is an integral part of our product strategy and we look forward to bringing these solutions to the PC platform through our award winning Multimedia product line.'' ATI: Driving DTV on the PC by providing leading-edge hardware and software solutions ATI's latest graphics processor, RADEON(TM), advances ATI's leadership in digital video with a highly sophisticated feature set, including an on-chip MPEG-2 Decoder, which makes RADEON the world's best platform for PC-based HDTV. The chip's advanced feature set also enables key consumer video applications such as Personal Video Recorder (PVR) with Interactive Program Guide, DVD, and DTV applications. RADEON can decode and display all HDTV formats, with reduced CPU utilization, and drive both analog and Digital Video Interface (DVI) digital high definition displays without the need for any external hardware. When teamed with ATI's RAGE THEATER(TM) analog video encoder/decoder chip, RADEON provides a complete convergence solution. ATI: Supporting DTV on the PC throughout an extensive multimedia product line ATI's PC TV expertise is amply demonstrated by the newly introduced ALL- IN-WONDER® RADEON(TM), which uses only one precious expansion slot to replace the functionality of several separate cards, including a high-end graphics and video board with DVI, TV tuner board, DVD board and Video Output scan converter box. With the ALL-IN-WONDER RADEON, consumers can switch from computer power gaming to watching TV with a powerful PVR technology which includes the Gemstar / TV Guide GUIDE Plus+(TM) IPG interactive program guide, edit their home videos and enhance their presentations or web sites. ATI's Multimedia line also includes the ATI-TV WONDER which turns any PC into a powerful multimedia system. Designed for most any graphics subsystem, the ATI-TV WONDER offers PC users the opportunity to enjoy a full range of ATI's leading-edge multimedia software features and technology, at an attractive price point. Variants of the ALL-IN-WONDER® and ATI-TV WONDER that are capable of digital television reception are currently under development. More information about the PC DTV Promoters Group, membership requirements and DTV information is available at pcdtv.org.