To: Q. who wrote (5954 ) 8/21/2000 3:42:43 PM From: StockDung Read Replies (1) | Respond to of 7056 Hitsgalore.com Announces the Filing of a New U.S. Patent ApplicationTo Protect New Bid Model and Rich Media Data Descriptions Model RANCHO CUCAMONGA, Calif., Aug. 21 /PRNewswire/ -- Hitsgalore.com, Inc. (OTC Bulletin Board: HITT) a rapidly growing business-to-business (B2B) Internet search engine, declared today the filing of a U.S. Patent Application with the U.S. Patent Office to protect its newest innovations to its search engine and business model. "We are always looking for new ways to enhance our market position and deliver a quality product that gets results for our advertisers and other stakeholders," says Dorian Reed, Chairman and CEO of Hitsgalore.com. "Our new site will began to attract both new and established companies who are now looking for new ways to increase market share with more emphases on branding." "Branding strategies in the B2B market online is heating up as companies and ad agencies seek ways to leverage advertisers unique comparative advantage in the marketplace. This new attitude towards branding in the B2B space means marketers know they must either build their brand or risk becoming another commodity in cyber space," says Reed. The Company plans to debut its new "Bid by Impression" business model to accommodate the new online branding direction by marketers and ad agencies in mid September. "There are many advantages of the new bid model when coupled with our new premium "Rich Media Data Descriptions" which are incorporated in the search results of a keyword search. Rich Media Data Descriptions can deliver the "wow effect" marketers want and need to hold and online audience spellbound. Rich media features TV-like rich data such as company logo's, audio, video, voice, chat, PowerPoint demos, Flash demos, real-time data, stock quotes, incentive links and direct data linking provides the ultimate visitor's experience. Advertisers will now be able to bid for the cost it wishes to pay for these premium impressions and placements in the search result pages. "With only 5 rich media descriptions per result page, marketers see value in our "Bid by Impression" model. Current bid models offer only a list, sometimes up to 40 text descriptions with no opportunity for branding or rich media dazzle. Hitsgalore.com can now provide a showplace for much of the rich media creative now in existence. Volumes of rich media has already been done by some of the worlds leading and most talented ad agencies whose clients understand branding as a way of life," continues Reed. "We have been very successful in converting current members over to the new bid model. The conversion process is still ongoing. Even small companies recognize the need to start creating and leveraging brand. We still have the HBX2000 to help them connect with new customers. It was not hard showing B2B companies that the need for branding was not the exclusive domain of consumer markets," says Miles Carrington V.P. Marketing. "We have received a lot of excitement from both customers and ad agency executives who were allowed to preview the new model. This new model will allow us to work with top notch ad agencies around the world, it will also allow us to market large and publicly traded firms using the new site as a tool to lower customer and investor acquisition cost by leveraging brand, something companies spend billions of dollars a year for," says Reed. About Hitsgalore.com Hitsgalore.com ( hitsgalore.com ) and has a unique business model of giving away free banners, lifetime banner placement, and other Portal Services. The Company believes its business model compares favorably with other Internet portals and search engine companies. The Company generates revenue from its Keyword Bid & Rank program, sponsorships of Portal Services. Hitsgalore.com is also the innovator of "Bid by Impression" and incorporating "Media Rich Data Descriptions" in its search engine result pages. Hitsgalore.com strives to provide porn-free searching and does not accept or encourage any porn or adult-content listings on its site. About Hitsgalore Business Exchange (HBX2000) Hitsgalore Business Exchange 2000 ( hbx2000.com ) is the innovator and developer of the first B2B Internet Business Exchange that offers businesses pre-qualified "one on one sales introductions." The Company is the market leader in this newly unearthed market niche. The Company believes its business model compares favorably with others in the B2B Internet e-commerce markets. Statements in this press release other than historical facts are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. Hitsgalore.com, Inc. intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements are subject to the safe harbors created thereby. Since these statements (future operational results and sales) involve risks and uncertainties and are subject to change at any time, the company's actual results could differ materially from expected results. SOURCE Hitsgalore.com, Inc. CO: Hitsgalore.com, Inc. ST: California IN: MLM SU: PDT 08/21/2000 08:31 EDT prnewswire.com