To: PCSS who wrote (84370 ) 8/22/2000 12:08:14 AM From: Night Writer Respond to of 97611 Pittsburgh Post-Gazette Analysts Corner Column Aug. 20 (Pittsburgh Post-Gazette/KRTBN)--PRU SEES WORTH IN VALUE STOCKS: Prudential Securities analyst Edward Keon is recommending investors take a good look at value stocks, based on his belief that they may outperform growth stocks in the months ahead. In an Aug. 14 memo, Keon suggested that while earnings of tech stocks would continue to grow, the growth wouldn't be fast enough to justify their premium valuations. He's troubled that earnings of tech stocks trading at an average price-to-earnings ratio of 60 are growing no faster than tech stocks trading at less lofty PEs. "The consensus forecasts suggest that tech's growth may fall to about 50 percent greater than the overall [market's] growth rate," Keon wrote. However, the Prudential analyst doesn't think investors should bail out of technology stocks. Instead, he suggests investors focus on stocks with strong earnings momentum trading at reasonable valuations. Prudential developed a list of 79 stocks that meet those criteria, and tech stocks account for 23 of the picks. Among the stocks the brokerage identified: Amerada Hess (ticker: AHC), Boeing (BA), Compaq Computer (CPQ), Dow Chemical (DOW), Hartford Financial Services (HIG), IBM (IBM), Motorola (MOT) and Pulte (PHM). -- Len Boselovic KOHL'S REMAINS ATTRACTIVE BUY: The retail sector has struggled in recent months, but shares of department store chain Kohl's Corp. (KSS) have held on to their attractive rating from PaineWebber Inc. analyst Jeffrey Edelman, who last week set a 12-month price target of $67 for the stock. It closed Friday at $56.75. Based on a strong inventory mix of back-to-school and seasonal merchandise, as well as the Menomonee Falls, Wis., company's continued improvement in gross margins, Edelman raised his third-quarter earnings estimate by a penny, to 21 cents per share, and his full-year 2000 estimate by the same amount, to $1.01. The new 2001 estimate also has been bumped up 1 cent to $1.24. "We believe Kohl's is one of the few broadline retailers capable of sustaining above-average earnings growth of at least 23 percent well into the new decade," said the analyst, who tracks the sector. But Edelman said there was a risk that Kohl's may not continue to consistently beat Wall Street estimates as it has for the past several quarters, which has been a key driver behind its rising stock price. -- Teresa Lindeman -0- To see more of the Pittsburgh Post-Gazette, or to subscribe to the newspaper, go to post-gazette.com (c) 2000, Pittsburgh Post-Gazette. Distributed by Knight Ridder/Tribune Business News. *** end of story ***