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To: SSP who wrote (59857)	8/22/2000 1:52:13 PM
From: Taki	Read Replies (1) \| Respond to of 150070

(BSNS WIRE) Infotopia Releases Revenue for Torso Tiger; First Week With Tor Infotopia Releases Revenue for Torso Tiger; First Week With Torso Tiger Tops First Quarter Revenues Business/Technology Editors BOSTON--(BUSINESS WIRE)--Aug. 22, 2000--Infotopia Inc. (OTCBB:IFTP) announced today that the Torso Tiger has begun producing revenue for the company. Tony Ferracone, Chief Financial Officer for Infotopia, stated "The final figures are being tallied now, but it appears that we have done over $950,000 in revenues in one week with the Torso Tiger. In just one week we have beaten our entire first quarter. This product alone presents exciting potential for us in the near and long term." Last week, Ernest Zavoral, President of Infotopia, said "The Torso Tiger infomercial has consistently been in the top ten infomercials for the last few months and we are expecting a tremendous launch into retail for 4th quarter. Interest in the product has been outstanding and doesn't seem to be abating at all. Torso Tigers are selling nearly as fast as they can be made. In fact, the current team of management and partners are doing so well that we don't plan on changing anything. As of this week we will begin announcing the revenue performance of this product on our web site at " The Torso Tiger has been generating $500,000 to $1,000,000 in revenues per week since its introduction in February of 2000. The Torso Tiger has also been in the Top Ten performing infomercials for the last several months putting it in the class of the BowFlex from Direct Focus (NASDAQ:DFXI) and the Total Gym. The Company's mission is to produce, market, and distribute an expanding line of high-quality, innovative health, fitness and consumer products. Infotopia seeks out products that deliver superior value, outstanding quality, and competitive prices to best satisfy customer demand. The Company markets its products to consumers through a variety marketing channels, including infomercials, distributor alliances, and Internet e-commerce. The management at Infotopia is committed to increasing corporate revenues and profits. This news release includes "forward-looking statements" that include risk and uncertainties. The forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially due to a variety of factors, including without limitation the Company's ability to produce and market products and/or services and other risks detailed from time to time in their Company's reports filed with the Securities Exchange Commission. --30--bh/bos* CONTACT: STRATEGIC COMMUNICATIONS Matthew Westfield 775-327-6215 KEYWORD: MASSACHUSETTS INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS E-COMMERCE HARDWARE INTERNET SOFTWARE Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com