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To: Glenn D. Rudolph who wrote (107460)8/24/2000 3:27:22 PM
From: Randy Ellingson  Respond to of 164684
 
I do not have a clue here so am looking for opinions. Would you say the majority of people choose a dealer based on price? Meaning they buy the model car from the dealer that has the lowest price or do you believe they look at service and selection too? I know I do not buy specifically on price. I would rather pay a few hundred more or even a thousand or so to buy from a dealer that will service my car quickly and properly. Also, one that shops at my store helps<VBG> I am wondering is automobile sales is more price driven then many other retail items. I hear people always bragging about what a great deal they received by negotiating prive forever. Granted, the same model car with the same addons are easy to compare. I just do not know.

Glenn, I have yet to buy a new car, but I think if a buyer feels that the dealer is trustworthy and that they are getting a deal very close to the best they can get, they'll likely be comfortable buying from that dealer. OTOH, if they found that an online dealer could supply their desired configuration for 5% less, that would be enough to make many people think twice.

How will online sellers of new cars handle warranty repair etc.? I guess the big mfgs will continue to service their vehicles regardless of the sales route the customer took.

Randy