To: Fred Levine who wrote (36971 ) 8/24/2000 1:24:06 PM From: Proud_Infidel Read Replies (1) | Respond to of 70976 Game Boy faces delay on parts shortage By Bloomberg News August 24, 2000, 9:55 a.m. PT TOKYO--Nintendo won't start selling its latest handheld for the popular Pikachu and Mario game characters until after Christmas, dashing hopes that the new consoles would help lift the seasonal sales. A possible shortage of parts means Kyoto, Japan-based Nintendo won't sell Game Boy Advance until March 21 in Japan and next July in North America and Europe. Nintendo said the delay was due to parts shortages, as sales of the Game Boy Color handhelds are still growing and monopolizing the supply of components. "Domestic and offshore sales (of Game Boy Color) have been good, and the European market is showing signs of a shortage," said Atsushi Asada, Nintendo's executive vice president. ''If we release a new product now, we cannot ensure enough supply due to the component shortage.'' Game Boy Advance is part of Nintendo's attempt to expand its share of the world's $17 billion video game market. Lisa Spicer, an analyst at ING Barings Securities Japan, called the delay a "disappointment" for the company and for investors. The postponement isn't all bad, though, Spicer said. "The delay is positive for earnings" because older models such as the Game Boy Color will continue to contribute to earnings growth, she said. The Game Boy Advance, which will retail for about $90, will be able to run the more than 1,000 existing games for the 11-year-old Game Boy, a handheld device that has sold more than 100 million units worldwide. Game Boy Advance, originally slated to be on the Japanese market in August, operates four times faster than the original unit. It also displays more sophisticated graphics and a wider array of colors. Up to four people can play together by connecting through a cable. Copyright 2000, Bloomberg L.P. All Rights Reserved.