POPM
BELLEVUE, Wash. & AUSTIN, Texas, Aug 25, 2000 (BUSINESS WIRE) -- Vignette
Corporation (Nasdaq:VIGN), the leading supplier of e-business applications,
today announced that leading permission and affinity-based e-mail marketing
company IZ Inc. will relaunch its publishing system today, powered by the
Vignette V/5 E-business Application Platform.
IZ Inc., a wholly owned subsidiary of PopMail.com Inc. (Nasdaq:POPM), sought a
highly scalable solution for content management on its IZ Publishing System
(IPS). Using Vignette as the backbone for IPS, content can be entered one time
for use many times in multiple formats, such as e-mail, Web pages and Wireless
Application Protocol (WAP). In addition, the Vignette software eases the process
of editing, workflow, formatting, production and delivery.
The IZ team pioneered ZDNet AnchorDesk, one of the Internet's most visible and
profitable newsletter/Web site operations. Noted technology analyst Jesse Berst
and his staff deliver e-mail alerts to millions of readers, in 19 different
formats, five days a week. Currently, IZ produces AnchorDesk under contract to
ZDNet.
"We have a state-of-the-art publishing concept that we are building in
partnership with some of the Internet's top brands," said Jesse Berst, IZ CEO.
"It only made sense to build on top of the leading content platform. Teaming
with Vignette gives us -- and our partners -- the confidence that we can grow as
fast and as far as needed."
About IZ Inc.
IZ Inc. is a permission marketing and affinity-based e-mail marketing company
serving the needs of individual businesses in a one-on-one relationship with its
customers. IZ pioneered ZDNet AnchorDesk, one of the Internet's most visible and
profitable newsletter and Web site operations. Noted journalist Jesse Berst is
moving this proven formula to this next-generation tool. IZ allows advertisers
to build deep, loyal, lifetime relationships with consumers. To do that, IZ
creates "customer magnets" -- Izines that connect people with their passions. IZ
is taking direct e-mail marketing to the next stage -- from yesterday's spam to
today's opt-in to tomorrow's affinity content. IZ allows the world's largest
corporations to reach out to customers, to find them where they live, to deliver
messages directly and build a long-term relationship.
About Vignette Corporation
Vignette Corporation (Nasdaq:VIGN) is the leading supplier of e-business
applications. Vignette's products enable businesses to create and extend
relationships with prospects and customers and ease high-volume transaction
exchanges with suppliers and partners, all of which enhances customer
satisfaction. Vignette powers more than 1,000 leading e-businesses.
Headquartered in Austin, Texas, Vignette has offices located throughout the
Americas, Europe, Asia, and in Australia and can be found on the Web at
vignette.com.
Forward-Looking Statements
The statements contained in this press release that are not purely historical
are forward-looking statements including statements regarding the Company's
expectations, beliefs, hopes, intentions or strategies regarding the future.
Forward-looking statements include statements regarding future sales, market
growth and competition. All forward-looking statements included in this press
release are based upon information available to the Company as of the date
hereof, and the Company assumes no obligation to update any such forward-looking
statement. Actual results could differ materially from the Company's current
expectations. Factors that could cause or contribute to such differences
include, but are not limited to, Future Losses, Limited Operating History,
Fluctuation of Quarterly Revenues and Operating Results, Competition, Dependence
on a Small Number of Large Orders, Lengthy Sales Cycle and Product
Implementation, Acquisition Integration, Market Awareness of Our Product, Rapid
Changes in E-Relationships Technology and New Products, and other factors and
risks discussed in the Company's 10K, as amended and filed with the Securities
and Exchange Commission and any reports filed from time to time with the
Securities and Exchange Commission.
Vignette is a trademark, and V/5 is a registered trademark of Vignette Corp.
CONTACT: Vignette Corp.
Stephanie Hernandez, 512/306-4610
hernandez@vignette.com
or
Niehaus Ryan Wong
Hedy Baker, 512/391-4984
hedy@nrwpr.com
URL: businesswire.com
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KEYWORD: WASHINGTON TEXAS INTERNATIONAL EUROPE ASIA PACIFIC
INDUSTRY KEYWORD: E-COMMERCE
INTERNET
RETAIL
PUBLISHING
ADVERTISING/MARKETING
PRODUCT
MARKETING
AGREEMENTS
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