Thursday August 31, 6:55 am Eastern Time
Press Release
SOURCE: PopMail.com, Inc.
PopMail.com Announces Addition of St. Louis Symphony Orchestra To Growing List of Arts Organizations Using ENN
Company's ENewsNotifier(TM) Service to Be Utilized On St. Louis Symphony Web Site
IRVING, Texas, Aug. 31 /PRNewswire/ -- PopMail.com, Inc. (Nasdaq: POPM - news), a permission and affinity-based e-mail marketing company, today announced the launch its ENewsNotifier(TM) service for the St. Louis Symphony Orchestra. The co-branded service is named SymphonEminder and is prominently featured on the Symphony's home page at www.slso.org .
St. Louis Symphony Orchestra will utilize the ENN service to help target the specific interests of its audience. Consequently, the Orchestra will join PopMail's family of performing arts clients utilizing this vital tool to generate incremental and preferred ticket sales, build relationships with patrons and lower marketing and sales costs.
Stephen Duncan, Director of Marketing for the St. Louis Symphony Orchestra, commented, ``We are excited to have PopMail as a partner in developing our e-mail marketing efforts. Our broad strategy is to employ the most innovative new technologies to aggressively grow our audience, allowing us to continue as a vital part of the community. ENewsNotifier(TM), with its ease of use and powerful capabilities, is an essential part of this strategy.''
Gary Schneider, CEO of PopMail.com, added, ``We are thrilled to have St. Louis Symphony Orchestra join our other performing arts clients, including LA Opera, Dallas Symphony Orchestra, Jacksonville Symphony Orchestra and Baltimore Symphony Orchestra, utilizing the ENN service to reach an even broader audience. The audiences that these groups serve typically have high loyalty, high discretionary income and a propensity to interact with e-mail to transact business. PopMail's fan club e-mail service, ENewsNotifier(TM), increases communications between the client and its members, delivering targeted messages that their members ask for, and drives stronger affinity toward their traditional business and their Web site.''
About The St. Louis Symphony Orchestra
Founded in 1880, the St. Louis Symphony Orchestra (SLSO) is recognized internationally as an ensemble of the highest caliber, performing a broad musical repertoire with skill and spirit under the direction of Dutch conductor Hans Vonk. A familiar presence in broadcast and recording media, the St. Louis Symphony continues to attract new listeners across the United States through weekly broadcasts on National Public Radio. Recordings by the SLSO have met with critical acclaim and have been honored with six Grammy Awards and fifty-six Grammy nominations. The SLSO has also expanded its audience through frequent tours of the Midwest and the East and West coasts, as well as tours to Europe and the Far East. In 1994, the St. Louis Symphony became the first major orchestra in the country to establish a formal Community Partnerships Program. Far reaching in its goals, the program directs the varied talents of individual musicians toward addressing educational and social needs in the community. Each year the SLSO musicians participate in more than 400 performances throughout the greater St. Louis area. In addition, the St. Louis Symphony has made a firm commitment to providing the highest quality music education to students of all ages and abilities through the establishment of the St. Louis Symphony Music School. Now in its seventh year, the Symphony Music School has an enrollment of 4,000 students and offers classes and performance opportunities at eight locations throughout the greater St. Louis area.
About PopMail.com, Inc.
PopMail.com, Inc. is a NASDAQ publicly traded company (POPM) and is a provider of permission and affinity-based e-mail marketing services. The Company serves clients that have a great affinity with their fans -- listeners, viewers, readers, subscribers and customers. PopMail's services allow their clients to richly interact with their fans' passions and interests. The Company serves over 550 clients in four affinity-based industries: Sports, Entertainment, Music and Television.
The Private Securities Litigation Reform Act of 1995 provides a ``safe-harbor'' for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made by or to be made by the Company) contains statements that are forward-looking, such as statements relating to plans for future expansion. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future; and accordingly, such results may differ from those expressed in any forward-looking statement made by or on behalf of the Company. These risks and uncertainties include, but are not limited to, completion of definitive purchase agreements, ability to obtain needed capital, ability to attract and retain key and other personnel, those relating to development activities, dependence on existing management, leverage and debt service, domestic or global economic conditions, and changes in customer preferences and attitudes. For more information, review the Company's filings with the Securities and Exchange Commission.
SOURCE: PopMail.com, Inc. |
