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To: Jerry Olson who wrote (112647)	8/28/2000 11:45:34 AM
From: puborectalis	Respond to of 120523

IWOV news.....B2B Marketplace ChipCenter Manages Site Content for Electronic Components with Interwoven's TeamSite Following Interwoven-Enabled Personalization Effort, Membership in Web Community Grows SUNNYVALE, Calif.--(BUSINESS WIRE)--Aug. 28, 2000-- Interwoven, Inc. (Nasdaq: IWOV - news), the leading provider of enterprise-class content management solutions, today announced that ChipCenter, LLC (www.chipcenter.com) has successfully implemented Interwoven TeamSite to manage its Web site content. ChipCenter, the first comprehensive online service of electronic component information and sourcing for engineers and purchasers, facilitates e-Commerce transactions by providing fulfillment, news, reviews and communities. Through TeamSite's integration with Art Technology Group Inc.'s Dynamo Product Suite, ChipCenter can tailor this content to customers' preferences for the first time. Since implementing Interwoven, membership in ChipCenter's Web community has grown significantly. ChipCenter's Web-production staff, based in San Francisco, can now easily manage the development and distribution of content from more than 50 contributing editors throughout the country. TeamSite's workflow allows the production staff to assign tasks to the contributor base, allows contributors to submit their work for approval, and gives final sign-off authority to the appropriate editor. With TeamSite's flexible workflow, the approval process is now fully integrated with the publishing process. Because TeamSite Templating separates content from the way it is presented, it allows ChipCenter's contributors to focus on the value of the content rather than its structure. Interwoven's open standards-based interface also streamlined the integration of TeamSite with ATG's Dynamo. ``At ChipCenter, quality content drives commerce,'' said Madhukar C. Govindaraju, chief technology officer, ChipCenter, LLC. ``We strive to keep our content as vibrant and updated as possible. Since launching myChipCenter in May, we have been relying on TeamSite for delivery of on-demand news and information about electronic components as a personalized service for our members. The quality content that TeamSite helps us distribute quickly and efficiently has already boosted our membership, as well as the traffic.'' Now that TeamSite enables a virtual collaboration of contributors, editors and Web-production staff, ChipCenter no longer relies on e-mails for version approvals and time-consuming manual editing to produce or update content. Now content owners can update the Web site automatically following approval, resulting in more timely information for customers. ``Leading e-Commerce companies like ChipCenter recognize that they need to cater content to their customers - and deliver it quickly - to stay competitive,'' said Joe Ruck, vice president of marketing, Interwoven. ``TeamSite makes it possible for contributors and content managers to collaborate, create and deploy breaking news or other crucial information to their sites in the shortest possible time frame. Additionally, the combination of TeamSite and ATG makes it easy to personalize and deliver exactly the kind of content demanded by customers, enabling ChipCenter to be a truly dynamic Web site.'' ChipCenter's site has received many recent accolades for its timely content and transactions via a ``supercatalog'' of franchised electronic components that are fulfilled by distribution partners such as Arrow, Avnet, Pioneer-Standard, Nu Horizons and TTI. ChipCenter, LLC has been named one of the 200 best B2B companies in Forbes.com's ``Best of the Web: B2B,'' and Inter@ctive Week gave ChipCenter an ``A'' rating for ``bringing together in one place everything an engineer could want.'' Such positive notice points to ChipCenter's awareness that quality content and content management are key foundations for a successful B2B marketplace. ``At ChipCenter we've been impressed with Interwoven's products and delivery for us, added Govindaraju,, ''and we're excited about their new B2B framework, Content Interchange. It's the future of content management on an inter-enterprise basis.`` For more information on Content Interchange, see interwoven.com.