ANDOVER, Mass.--(BUSINESS WIRE)--Aug. 31, 2000--Engage, Inc., (Nasdaq:
ENGA) a results-oriented online marketing company
and majority-owned operating company of CMGI, Inc., today announced it
has
acquired Space Asia Media Limited (Space), a leading independent Internet
marketing network in Asia, in an all stock transaction. Through its
online ad
network, Space represents 270 leading Asian Web publishers and serves
over
140 million ad impressions per month. Space will change its name to
Engage
Asia, and Colin McIntosh, chief executive officer and co-founder of Space
will be president of Engage Asia. Other terms of the deal were not
disclosed.
The deal strategically links the two companies' regional strengths, with
Engage's presence in North America, Japan, Australia, and Europe, and
Space's
team of 64 employees in Hong Kong, Singapore, Sydney, Melbourne, Bangkok,
Kuala Lumpur and Seoul. Engage now has offices in 15 countries worldwide.
"Research tells us that Internet users and online marketing are growing
faster in Asia than in any other region," said Paul Schaut, president and
CEO
of Engage. "We have been looking at opportunities in Asia for some time,
and
feel that the acquisition of Space is the most effective way to help us
leverage our expertise, technologies and data throughout this market. It
also
gives us the ability to hit the ground running with a local team that has
specific experience in Asian media programs to bring the entire Engage
model
to the region relatively quickly."
Space's network of sites will be integrated with Engage Media, and Engage
Asia's sales team will represent the full range of products and services
from
all Engage divisions, including Engage Media, Engage Business Media,
Engage
Enabling Technologies, Engage AdKnowledge and Engage I/PRO. Additionally,
Space's network will be integrated with the powerful Engage Knowledge
database of over 70 million behavioral-based anonymous profiles, further
expanding the breadth and depth of Engage's anonymous profile database.
"Engage's strong worldwide reputation and breadth of media, measurement
and
analytical tools and Space's Asian expertise and relationships are a
perfect
fit," said Colin McIntosh, CEO of Space. "In addition, the two companies'
media models include a combination of branding and direct response
programs.
Asian marketers and advertising agencies are increasingly demanding
measurable results from their marketing programs. Engage Asia is
committed to
delivering a higher level of accountability for our current and future
customers, and more ways for Asian Web publishers to monetize their ad
inventory. We're proud to become a member of the Engage family."
Space currently resells some of Engage Media's branded site inventory,
and
also uses Engage AdManager to manage and serve its 140 million ad
impressions
per month.
About Space Asia Media Limited:
Established in 1998, Space is a leading Internet marketing network
providing
Asian and Australasian media planners and marketers with sophisticated
advertising solutions on the Web. Combining media expertise and advanced
technology, Space centralizes planning, implementation and tracking of
online
campaigns. Key sites within the network include OutBlaze, ZDNet Asia,
Singapore Press Holdings, Myrice.com, Catcha.com, scmp.com, Buzzcity,
Asiastockwatch, Channelnewsasia, the Apple and NEXT Media and Utusan in
Malaysia. |
