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To: Bucky Katt who wrote (3408)	8/31/2000 10:23:12 AM
From: BlueCheap	Respond to of 48461

PLCO Launches New European Website launch Date. Play Co. Toys & Entertainment Corp. Announces Launch Date for New European SAN MARCOS, Calif., Aug 31, 2000 /PRNewswire via COMTEX/ -- Play Co. Toys & Entertainment Corp. (OTC Bulletin Board: PLCO) ("Play Co. Toys" or the "Company" for Play Co. Toys and subsidiaries collectively) announced today the date of its new European website launch. The Chief Executive Officer, Richard Brady stated, "We are pleased to announce the launch date of our much anticipated new European web site. After ten months of development with Proxicom, our German based web developer, we are very excited and greatly enthusiastic about our Internet strategy." "For competitive reasons we have been quietly working on our new Internet business model. On October 25, 2000 we will launch our new website which we believe is totally unlike any current e-tail website out there today. We will support this launch throughout Germany with a national advertising campaign. We are very proud of our employees' hard work and dedication to this project." Play Co. is a toy retailer with 34 stores located in nine states. 30 of those stores are operated by the Toys International subsidiary (publicly traded on the Frankfurt Stock Exchange in Germany). The Company operated under the Play Co. Toys, Toys International and Toy Co. trade names. The Company specialized in offering educational, specialty, collectible, specialty imported and traditional toys. Statements contained in this press release which are not historical facts may be considered forward looking information with respect to plans, projections, or future performance of Play Co. Toys a defined under the Private Securities Act of 1995. These forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ materially from those projected. SOURCE Play Co. Toys & Entertainment Corp. CONTACT: PlayCo Toys, 760-471-4505, fax, 760-471-9624 URL: playco.com prnewswire.com