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To: Rob Pierce who wrote (80)8/31/2000 11:05:13 PM
From: Rob Pierce  Read Replies (1) | Respond to of 131
 
Phone companies' TV ambitions on chopping block

From Yahoo/CNet news:
dailynews.yahoo.com

By John Borland, CNET News.com

The fate of the local telephone companies' latest, most
ambitious effort to move into cable-TV territory will be
decided in the next week--and it may not be pretty.

Qwest Communications International, fresh from its purchase
of local phone company US West, is in the midst of
"evaluating" many of the technology projects that the Baby
Bell has launched during the past several years. The company
will discuss the results of this process in a conference call
with analysts late next week.

Among the most ambitious of these projects was US West's
VDSL (very high data rate digital subscriber line), which
has re-created the telephone company as a cable-TV provider
in Phoenix, Ariz., using customers' ordinary telephone lines.
Along with TV service, the 50,000 customers get Internet
connections that are more than 450 times faster than average
dial-up modems.

The company says it hasn't yet decided what to do with the
project, although expansion plans are temporarily on hold.
Analysts don't give the project good odds.

"There's so much bandwidth there that it's hard to know what
to do with it," said Adam Guglielmo, a high-speed Net analyst
with research firm TeleChoice. "There aren't really enough
applications to fill it at this point, so it's not economical
to go ahead with it at this point."

Whatever the outcome, the VDSL project is just one entry in
a long--and to date unsuccessful--history of the telephone
companies trying to move into cable-TV turf.

DSL was conceived as a way to transmit video before the
explosion in Web use. Bell Atlantic tried to create a video
production with Hollywood mogul Michael Ovitz, and US
West created a cable-TV division before spinning it off as
MediaOne.

But the recent, risky reinvention of AT&T as a broadband
cable company, instead of just a phone company, has
refocused many of the other phone companies on these
efforts.

It's true that Ma Bell has far from proven that it can
succeed in all of the markets it has set out to conquer, but
the specter of a single corporate giant finally being able
to offer packages of high-speed Net service, cable television
and phone service over a single wire has spooked AT&T chief
executive C. Michael Armstrong's competitors.

As recently as last year, US West's VDSL program appeared to
be one viable response for the telephone companies. Although
expensive, the technology allowed the local telephone
company to offer video programming and more Net bandwidth
than the cable company could promise. The company secured
local cable programming licenses in Phoenix and in areas
outside Denver, and it launched a full-scale service in the
Arizona city.

US West executives trumpeted this project as the future of
their business. The cost of setting up customers would be
less than what AT&T had spent per subscriber to purchase its
cable companies, they said. Even Qwest chief Joe Nacchio
spoke optimistically of the project when he discussed his
reasons for buying US West last year.

Nacchio's final verdict will come next week. But many expect
the project to be put on hold, or at least limited to where
the infrastructure is already in place.

"We now believe that Qwest is likely to move away from some
of the initiatives undertaken by US West management and try
to become more focused on a few select areas, particularly
those with a focus on business data and Internet services,
Lehman Brothers analyst Steven Levy said in a report late
last week. The company is "unlikely" to include VDSL in this
bundle, he added.

A company spokeswoman said Qwest is still marketing the
service in the Phoenix areas where infrastructure is in
place, but that the plans for expansion into Denver
markets and elsewhere are part of the re-evaluation process.

Analysts note that even if Qwest pulls back from expansion,
VDSL won't disappear. Bell Canada has plans to use the
technology to reach apartment buildings, and a smattering of
smaller telephone companies around the world are buying or
trying the equipment.

"Independent telcos have jumped on the bandwagon," noted
Michelle Abraham, an analyst for Cahners In-Stat Group. "I
don't think VDSL is going away anytime soon."

But it's difficult to find sympathy among the large phone
companies for using that technology to bring video to
individual homes.

"We're not going VDSL," said Bill Noble, an SBC Communications
spokesman. "We've looked at the technology...That tends to
be a very expensive proposition."

Even if VDSL doesn't wind up being the technology of choice
for telephone company video, the companies are still focused
on becoming video providers.

Several of the biggest companies are convinced they can bring video on demand--the ability to watch feature films
and other events--to customers using networks not much more
advanced than they are today. SBC Communications' $6 billion Project Pronto is geared in large part toward this goal, and
the company has already struck a deal with Enron and
Blockbuster Video in anticipation of video services.

BellSouth is still working with the idea of bringing
fiber-optic connections close or directly to the home. The
company has said it believes that technology costs will
come down far enough in the near- to medium-term future to
make this viable on a reasonably wide scale. Verizon
Communications (NYSE:VZ - news) also is testing fiber-
to-the-home equipment, with a field trial likely to start
later this year.

Several of the big companies also have deals with satellite
provider DirecTV to provide video services, although this
is viewed as a short-term solution.

Analysts say the companies will keep searching for the right
way to do video until they settle on something cost
effective. That is likely to mean a continuing patchwork
of technologies over the next few years.

"They want to offer the full bundle," Guglielmo said. "The
more services you can offer, the more likely it is that
you'll ultimately stay profitable."

RP