PopMail.com Launches ENN Service for the Minnesota Wild
IRVING, Texas, Sept. 11 /PRNewswire/ -- PopMail.com, Inc. (Nasdaq: POPM),
a permission and affinity-based e-mail marketing company, today announced it
has launched its ENewsNotifier(TM) (ENN) affinity fan club e-mail service for
the NHL's newest team, the Minnesota Wild. Fans can sign up for the free
service to receive press releases, ticket information, 10,000 Rinks and
community relations events, special merchandise promotions and discounts all
via e-mail by clicking on the Wild e-mail newsletter link located on the
Minnesota Wild homepage at wild.com .
The Wild join over 80 professional sports teams utilizing the ENN service
to build a relationship with their fans, generate revenue and lower marketing
and sales costs. The Wild will launch a comprehensive marketing campaign to
their fans to promote the new service and plan to use ENN as a key part of
their sales program for their first season. The service will be the primary
communications vehicle when the team announces the start of single-game ticket
sales today and will be used throughout the year to promote ticket initiatives
and other special offers.
With the addition of the Wild as the 12th NHL team to begin using the ENN
service, PopMail has captured forty percent of the NHL market in twelve
months. The addition of the Minnesota Wild increases combined revenue from
PopMail's clients in the NHL by almost ten percent, representing fifteen
percent of the revenue from all sports teams combined. PopMail considers the
remaining eighteen NHL teams a strategic focus area for future revenue growth.
Bill Robertson, Vice President of Communications and Broadcasting for the
Minnesota Wild, stated, "ENewsNotifier(TM) gives us a powerful outlet to
provide our fans with the most up-to-date information on the Minnesota Wild
and the team's home, the Xcel Energy Center. We plan to use the service to
build excitement around the team now and throughout the inaugural season. We
see ENN as an extremely efficient and powerful tool to communicate with our
team's supporters and PopMail's proven track record in the sports industry
made them an easy to choice to be our partner."
Scott Hull, VP Sports Division for PopMail.com, added, "We are extremely
pleased to welcome the Minnesota Wild and the Xcel Energy Center as a client
for ENN. The strength of our products and services has allowed us to carve
out a dominant position in the National Hockey league and indeed in all of
professional sports. We look forward to working with our clients to increase
revenues using these services."
About PopMail.com, Inc.
PopMail.com, Inc. is a Nasdaq publicly traded company (POPM) and is a
provider of permission and affinity-based e-mail marketing services. The
Company serves clients that have a great affinity with their fans --
listeners, viewers, readers, subscribers and customers. PopMail's services
allow its clients to richly interact with its fans' passions and interests.
The Company serves over 550 clients in four affinity-based industries: Sports,
Entertainment, Music and Television.
About Minnesota Wild
The National Hockey League's Minnesota Wild begins play at the Xcel Energy
Center as part of the Northwest Division of the NHL's Western Conference this
October. For more information on the Wild, please call (651) 602-6000.
The Private Securities Litigation Reform Act of 1995 provides a "safe-
harbor" for forward-looking statements. Certain information included in this
press release (as well as information included in oral statements or other
written statements made by or to be made by the Company) contains statements
that are forward-looking, such as statements relating to plans for future
expansion. Such forward-looking information involves important risks and
uncertainties that could significantly affect anticipated results in the
future; and accordingly, such results may differ from those expressed in any
forward-looking statement made by or on behalf of the Company. These risks
and uncertainties include, but are not limited to, completion of definitive
purchase agreements, ability to obtain needed capital, ability to attract and
retain key and other personnel, those relating to development activities,
dependence on existing management, leverage and debt service, domestic or
global economic conditions, and changes in customer preferences and attitudes.
For more information, review the Company's filings with the Securities and
Exchange Commission.
FOR MORE INFORMATION CONTACT:
PopMail.com, Inc.
Adrienne Campbell
Tel: 972-550-5589
Adrienne.campbell@us.popmail.com
or
Continental Capital & Equity Corporation
Dodi Handy
Tel: 407-682-2001
dodi@insidewallstreet.com
or
Minnesota Wild
Manager of Internet Services
Brian Hutchison
Tel: 651-602-6006
SOURCE PopMail.com, Inc.
-0- 09/11/2000
/CONTACT: Adrienne Campbell of PopMail.com, Inc., 972-550-5589, or
Adrienne.campbell@us.popmail.com; or Dodi Handy of Continental Capital &
Equity Corporation, 407-682-2001, or dodi@insidewallstreet.com, for
PopMail.com; or Brian Hutchison, Manager of Internet Services, Minnesota Wild,
651-602-6006/
/Web site: wild.com /
/Web site: popmail.com /
(POPM)
CO: PopMail.com, Inc.; Minnesota Wild; Xcel Energy Center
ST: Texas, Minnesota
IN: MLM ADV
SU: PDT JVN |
