To: w2j2 who wrote (27755 ) 9/1/2000 9:49:49 PM From: J Fieb Read Replies (1) | Respond to of 29386 WJ., The new humble Scott McNeely... Storage strategy Another component of the "big freaking switch" that Sun has struggled with is information storage. Discussing it can be soporific, until you come to profits. Storage leader EMC saw the opportunity long before Sun and others, and its second-quarter net income rose 50 percent to $429 million from a year earlier. Some companies already are buying more storage machines than servers because of the digital trails that people leave by shopping online, making cell-phone calls, even just stopping at a Web site. Companies hoard every shred of information, often in million-dollar, vending machine-size boxes full of chips, disks, and software made by EMC. EMC's pitch is that storage systems housing valuable data will form the core of computer systems as the Internet evolves, and servers like Sun's will become commodities that get tacked on as needed. That turns Sun's universe on its head. EMC says it actually looks for companies buying Sun computers because they're an easy sell for EMC storage. "Every time they sell a server, they increase our market opportunity," says EMC vice president of strategic planning Don Swatik. Nurturing and managing McNealy has responded by tapping Janpieter Scheerder, the aggressive Dutchman who developed Solaris. In June, Scheerder unveiled a new device, code-named Purple. Sun's notion is that companies can buy the six-inch-high rectangular devices, stacking them as need be, instead of spending millions on an EMC machine. McNealy says he's looking forward to the battle with EMC. He couldn't repress his excitement that CEO Michael Ruettgers had mentioned Sun as a competitor in a call with analysts. "We struck a nerve," McNealy laughs. That kind of glee shows that McNealy hasn't abandoned his wisecracking ways entirely. It's clearly going to be hard for McNealy to tame his tongue. As an underdog, Sun had a single-minded sense of purpose. As the front-runner, Sun needs to attend to the more complex tasks of nurturing customers and managing size. Investors, wary of Sun's high price-to-earnings ratio, may look beyond McNealy's gibes and start listening to his rivals. Humble, Scott, humble. More...yahoo.cnet.com