To: Lalit Jain who wrote (1306 ) 10/3/2000 3:56:14 PM From: Nick Morvay Read Replies (1) | Respond to of 1326 William acquires stake in Revive Media William Resources Inc WIM Shares issued 351,469,238 Oct 2 close $0.135 Tue 3 Oct 2000 News Release Mr. Stan Bharti reports William Multi-Tech Inc., formerly William Resources Inc., has acquired a stake in Revive Media Corp., a privately held Internet concept developer dedicated to creating new marketing and branding opportunities through innovative Internet business ideas. Under a definitive agreement William has acquired a 100-per-cent interest in Revive Media Corp. for $1.45-million in exchange for approximately 8,579,900 treasury common shares of William. William retained Coniston Investment Corp. to act as an adviser in connection with this transaction. Toronto-based Revive Media is at the leading edge of Internet content creation, and consultative marketing services. A network of entertainment-based Internet sites targeting youth 18 to 24 years of age will be launched in January, 2001. The site network will not only create original content and entertainment, but individual sites will also act as portals by providing relevant and timely information particular to the site theme. All sites within the network will be based on a model comprising three key factors: industry leading site interactivity; a targeted marketing campaign to attract users to the sites; and multiple revenue stream generation. The majority of youth today are on-line (87 per cent of all college students), and access the Internet on a regular basis (71 per cent are on more than once per day, and 61 per cent are on between one and four hours per day). These statistics present an unprecedented opportunity to capture the elusive youth market which uses the Internet for multiple purposes including information, communication and, increasingly, entertainment. The Internet now accounts for 20 per cent of people's entertainment time, approaching the 24 per cent television currently provides. "Revive Media creates captivating content which incorporates cutting-edge technology to appeal to the youth market," said Eric Perelshtein director of business development, Revive Media Corp. The sites are developed as a medium to communicate marketing and advertising messages by way of methods possible only on the Internet. According to Rob Loewen, director of marketing, Revive Media Corp.: "The sites within the network provide a new and innovative method of brand building and communication through the integration of content and marketing messages. Broadband and emerging platforms will increase advertising effectiveness and create brand messages that are unique to the net." Revive Media also provides consultative marketing and development services that create targeted and integrated methods of communicating brand messages. Revive Media consulting focuses on creating on-line communication programs that can easily be integrated into a company's existing off-line advertising, promotion and communication plans, providing clients with opportunities to incorporate advanced technologies into their existing marketing strategies. The key success factor to the long-term profitability of Revive Media is maintaining a focus on developing multiple revenue streams, from both the entertainment network, and consulting practice. Included in the network revenue streams are advertising and sponsorship revenues, however, the method of advertising is advanced beyond current traditional Internet advertising techniques. Utilization of advanced technologies, integration with unique content, and a brand building strategy, combine to create a powerful network of sites delivering advertising messages within unique, cutting-edge and targeted content. Additional site revenue streams include content syndication (video, photo, written copy) and e-commerce. "William's overall strategy is to grow as a technology incubator by supporting exciting companies such as Revive Media, who we believe is positioning itself to be a top tier content provider for the converging mediums of television, on-line magazines and Internet entertainment," said Stan Bharti, chairman and chief executive officer of William. Separately, the existing shareholders of Revive Media Corp., have undertaken, within 120 days (or any such longer period as agreed by William and the existing shareholders) from the closing of the acquisition by William of Revive Media, to subscribe for 50 per cent of the shares of Revive Media paid in cash, from the resale of its common shares of William, resulting in William holding a 50-per-cent interest in Revive Media. (c) Copyright 2000 Canjex Publishing Ltd. stockwatch.com