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Strategies & Market Trends : Angels of Alchemy -- Ignore unavailable to you. Want to Upgrade?


To: SirRealist who wrote (10723)9/3/2000 6:15:23 PM
From: puborectalis  Respond to of 24256
 
LNUX and other Open Source companies in lead for China's business.....from Canadian Press+++
Microsoft faces off against nationalist fervor
in China
ELAINE KURTENBACH

BEIJING (AP) - High-level
defections, nationalist
pressure to overthrow an
entrenched power - a
treacherous political plot? Not
exactly. It's Microsoft Corp.
confronting the odd realities of
China's computer software
business.

Forget Microsoft's epic antitrust
battle in the United States.
One of the few foreign
companies to dominate a
major market in China,
Microsoft faces a different sort
of menace here: growing
resistance to its power by
Chinese officials, patriotic
ex-managers and technology
nationalists.

The threats underscore the
stubborn obstacles to foreign competition in the vast, largely
untapped market of 1.25 billion Chinese. Despite efforts in China to
liberalize trade by lowering tariffs and allowing more foreign
investment, suspicion of outside influence remains high, and the
government is not averse to intervening in business markets against
what it sees as risky foreign dominance.

In the instance of Microsoft, the government says it's backing an
upstart rival to the company's Windows software program, which runs
the vast majority of the world's personal computers. The fledgling
software competitor - Linux - is now used in just a fraction of desktops
in China and elsewhere.

Critics here cite concerns that Microsoft's zealous protection of the
proprietary Windows blueprint could give it secret "backdoor" access to
Chinese computer systems that use Windows, posing a national
security risk. The Linux code is freely distributed over the Internet and
is available to anyone to use.

"The move will break the monopoly of the Windows operating system
in the Chinese market," said Chen Chong, a deputy minister of
information industries who oversees the computer industry in China.

To be sure, the Redmond, Wash.-based software maker faces plenty
of perils elsewhere. The U.S. Justice Department is pushing to break
up the company following a federal judge's decision that Microsoft
abused its monopoly in computer operating systems to squeeze out
rivals in the United States.

China is hardly the only market challenged by small competitors like
Linux. But rivals in China may have an added edge.

Among the most prominent contenders is Linux Red Flag Software.
The Linux software maker got a boost in May when Microsoft's deputy
manager for China and Hong Kong, Liu Bo, jumped ship to sign on as
Linux Red Flag's chief operating officer and president.

Red Flag - patriotically named for China's crimson national standard -
also is a play on Red Hat Software Inc., a U.S. maker of Linux
software.

"To work for a foreign company is a job, but it's not a career," Liu said
at a news conference. "I feel I've returned home."

Microsoft likely won't be unseated anytime soon as China's top
supplier of computer operating software, in part because many widely
used software applications run best or exclusively on Windows.

"Chinese look at Linux as a good tool, but it's not yet a major threat,"
said Bill Wang at China Research Corp., a private consultancy in
Beijing. "Everybody's still using Microsoft."

Microsoft disputes its dominance is threatened. "Microsoft has become
an icon and like any icon it will be both admired and resented," said
Michael Rawding, Microsoft's regional director for greater China.

Microsoft doesn't break out revenues by nation outside the United
States. Analysts say its dominance in China may lag global totals -
87.5 percent of the world's desktop operating systems market and 94
percent of the office applications market last year, according to the
research firm International Data Corp.

Most personal computers already come installed with Windows. But a
growing number in China do not. And Linux's price - $7 compared with
$242 for the latest Windows version - makes it popular in a country
where annual incomes average $600 a year.

Linux is created by a global network of volunteer programmers who
share improvements over the Internet under the supervision of
Linux's creator, Linus Torvalds. Since only a small fraction of Chinese
own personal computers, compared with half of American homes,
China's potential market remains largely untapped, leaving plenty of
opportunity for Linux-based systems.

Public scrutiny of Microsoft's role in China intensified after the
publication of a harsh memoir by Wu Shihong, a former general
manager for Microsoft's operation in China.

In "Up Against the Wind," Wu accused her bosses of rejecting her
efforts to help shape company management and business strategy in
China, in effect relegating her to the role of saleswoman.

"The cleverest way of doing things is to let Chinese working for
foreign-invested enterprises to manage the China business," wrote
Wu, who has since joined a domestic electronics company.

Wu's complaints touched a nationalistic chord. Some reports in China's
state-controlled media portrayed her as a patriotic David to Microsoft's
Goliath.

Microsoft executives reacted tersely to Wu's book. "The motivations
behind that book are inherently suspect," said Rawding, Wu's former
boss.

A big threat, to Chinese software developers as well as Microsoft,
remains rampant piracy. The U.S.-based Business Software Alliance
estimates that up to 96 percent of software used in China is stolen.

"The potential market is good, but there is a need for a good legal
system to protect copyrights," said Wang. "Microsoft is waiting for that
good legal system to develop."

Despite opposition to Microsoft's dominance, its success also has
prompted envy among those who would like to see China produce a
world-class software industry and an entrepreneur of chairman Bill
Gates' stature.

In "How to Bring Up a China Microsoft," author Zhang Qijin contends
that Chinese firms still lack the necessary technology, capital,
managerial expertise and talent pool for a world-class software
industry.

"It will be a long time before China can produce a Bill Gates," mused
the China Youth Daily.