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To: Proud_Infidel who wrote (37241)	9/12/2000 4:32:16 PM
From: Proud_Infidel	Read Replies (1) \| Respond to of 70976

Sony forecasts digital camera shipments to double By Bloomberg News September 12, 2000, 12:25 p.m. PT TOKYO--Sony, one of the world's largest makers of consumer electronic appliances, says worldwide shipments of digital cameras will double this year as technological advances produce photos with better quality. Shipments of digital cameras will reach almost 11 million units worldwide in the year that ends in March, up about 50 percent from a year earlier, Sony said today. Demand for digital cameras is rising as more models can connect to personal computers and come with greater numbers of pixels, or individual data points in a graphic image. More pixels means higher resolution and better quality pictures. The market is also segmenting into high-end and budget-priced models, Sony said. ''In the digital camera market, there are two trends of demand,'' said Tsutomu Niimura, president of Sony personal video company division. ''One is for expensive products with better product quality, and the other is for low-priced products with decent quality.'' Sony today announced a new version of its Cyber-shot P1 digital camera. The company plans to make 150,000 units a month. Fuji Photo Film also announced a new version of its Fine Pix digital camera. Sony will start selling the Cyber-shot DSC-P1 with 3.34 million pixels, or megapixels, Oct. 20 in Japan for $940. Fuji Photo Film will begin selling the Fine Pix, with 1.31 megapixels, Oct. 17 for $470. Copyright 2000, Bloomberg L.P. All rights reserved.