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To: Bob Kim who wrote (108377)	9/12/2000 4:36:21 PM
From: H James Morris	Read Replies (1) \| Respond to of 164684

Bob, I know! But its not just HB, the whole pack likes it. So, that's why I bought some today at 35.25. It sure beat paying $120 for it before the tech wreak. >NEW YORK, Sept 12 (Reuters) - Shares of online advertising network DoubleClick Inc. (NASDAQ: DCLK) climbed almost 10 percent Tuesday, boosted by comments from Wall Street analysts that they were encouraged by the company's plans for new products and by its winning some traditional companies as advertisers. DoubleClick shares were last up $3-5/8 at $37-3/8 after falling for much of last week on concerns about slower online advertising spending by Internet companies. At a meeting for analysts in New York, DoubleClick highlighted some of its upcoming products, which included eight e-mail products, four new media products in the online, wireless and broadband areas, and the launch of Abacus Online profiling, according to analysts attending the meeting. ING Barings analyst David Doft said in a research note that the online advertising company has been investing in products that track, enhance and measure the impact of other traditional advertising objectives, like branding on the Internet, instead of investing just in action-oriented campaigns. A DoubleClick spokeswoman was not immediately available for comment about the new products. "I think (the new products) will be important in the face of the fact there is some near-term slowing in online advertising," Rich Petersen, analyst at Credit Suisse First Boston, told Reuters. "But the real take-away is that the real growth of the industry is not through Pets.com Inc. (NASDAQ: IPET) or even Amazon.com Inc. (NASDAQ: AMZN) but by the huge offline ad spenders and DoubleClick has cracked about four of the top ad spenders in the world, including Nike Inc. (NYSE: NKE), Coca-Cola Co. (NYSE: KO) and Kimberly-Clark Corp. (NYSE: KMB)." Petersen said that while the near-term concerns about online advertising spending have not been overblown, the longer-term concerns have. He echoed other analysts' expectations for the online advertising market to regain momentum into the holiday season and the fourth quarter as advertisers, both online and offline, spend more to capture holiday-related returns. "DoubleClick seemed very bullish. At the end of the day, there were questions on the state of the market and they expressed a lot of frustration about the (recent) stories because they have made a lot of progress with traditional marketers and feel very confident in their long-term business. There was no hint that they were nervous or hesitant." Donaldson Lufkin & Jenrette analyst Jamie Kiggen reiterated its buy rating on DoubleClick in a research note, but said the stock was likely to tread water until its third-quarter results in mid-October. He said DoubleClick should be a core long-term Internet holding, with the expectation that the company would post its first profitable quarter in September. SG Cowen said in a research note it was recommending that investors wait on the sidelines, however, until the technology and data side of DoubleClick's business could pick up any slack and until new products and tools started to contribute significant revenue. All Headlines Additional Headlines That story is not found 09/12 14:41 Reuters DoubleClick shares climb after upbeat analyst meeting 09/12 14:02 TheStreet.com Pulse: Tech Stocks Hold, but Can They Stick [external] 09/12 12:16 Reuters RESEARCH ALERT - Analysts upbeat on DoubleClick 09/12 11:04 Reuters RESEARCH ALERT-CSFB says DoubleClick future brighter