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Strategies & Market Trends : Rande Is . . . HOME -- Ignore unavailable to you. Want to Upgrade?

To: JLS who wrote (34801)	9/13/2000 10:56:13 PM
From: Rande Is	Read Replies (3) \| Respond to of 57584

Julie, Liquid Audio also has Liquid Video ready to roll. . . not like Real Video, but rather a pay-per-view with a preview feature. But I believe the real question is what to do with the video in the set-top box memory after it has been viewed. Should it be self-deleting? Should it be live for 24 hours, then self-destruct? If you paid to see it, what part of it is yours? The entertainment experience, as in the movie theatre? Or the actual physical downloaded movie, as in a VCR or DVD? And if they offer either, what should the difference in cost be? And how much of that should go to the artists? writers? talent? . . .compared to what goes to the studio? distributor? The biggest problem is that all those entities. . and others. . have their lawyers fighting for the maximum share for them. . .because it will be precedent setting. . . and with so many lawyers fighting over such a complex subject . . and posing even more questions. . . it may take an act of congress to push broadband into reality. Remember the DAT? Digital Audio Tape? It has been around for over 10 years now. The few decks out there on this format that has been nearly forgotten by consumers, has encryption on consumer model decks, [tho my pro deck doesn't require it]. And even though it is FAR superior to the cassette in every way, it never made it to American cars, despite the popularity overseas. . . because of the arguments over copyrights, ownership, duplication and unlawful distribution in the courts. So your article may be correct. And that certainly explains why warehouses are full of set-top boxes. . . gathering dust while details are ironed out in court. And you are also correct that the movie studios learned their lesson from the record industry's blunders . . .allowing MP3 and Napster to proliferate as long as they did. No way will they allow someone with a DVD player to distribute copies of movies. . . which cost so much to make and are so risky to market. . . but then that is what I said about the record industry two years ago. . . and I had greatly overestimated their response. Rande Is