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To: H James Morris who wrote (108502)	9/16/2000 12:17:34 AM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 164684

Glenn, have you ever heard of Blue Nile? <vbg> Sure have. They are losing tons of money is what I hear. Most items ship in 48 hours since they own very little inventory. You ever hear of David Jewelers? Most items ship the same with delivery in 24 hours. They have phone support, a real store for customers that need additional assistance and they turn a profit. Did you know you can seach the database of in stock diamonds at David Jewelers.com by the diamonds dimensions in addition to just the type of cut, weight, color and clarity. It is far superior to any on-line lose diamond search of which I am aware. Note the ability to search by special dimensions and the various sort orders available on-line. Try searching here: zoominternet.net If you want true and accurate diamond information, David Jewelers offers that too. You will find the Blue Nile has a major error in explaining why the GIA (Gemological Institute of America) has their highest color grade starting at "D". Blue Nile believe that it was thought diamonds would be found that are more colorless that colorless. That is a bit confusing and shows a lack of training there. The real reason is here: zoominternet.net "Why does the GIA color grading system start at D? Before GIA introduced the GIA D-Z Color Grading Scale, a variety of other symbols were loosely applied throughout the industry. Not only were A, B, and C used without clear definition, but some dealers, taking a cue from the poultry business perhaps, started grading their diamonds double A (AA). Other systems used numbers so both Arabic (0, 1, 2, 3) and Roman (I, II, III). Most dubious of all were systems that relied on descriptive terms like "gem blue" or "blue white." Terms like these are notoriously susceptible to misinterpretation. So the creators of the GIA Color Scale wanted to start fresh. They wanted symbols that would not have any association with earlier systems. Thus the GIA scale starts at the letter D. There may be some people still clinging to other grading systems, but no other system has the clarity and universal acceptance of the GIA scale." I guess millions of dollars of funding capital is no help without trained people and people with experience in retailing. Blue Nile even states the current CEO was a customer? That is really confusing. Glenn