To: Rande Is who wrote (35220 ) 9/18/2000 10:26:37 AM From: George Burdell Read Replies (1) | Respond to of 57584 <Which brings up the question, "could the "concept" of Blue Chips be dead?" I'll leave that subject open to *discussion* . . .> My point still remains that in the very long term, blue chips are expected to endure and produce. For the very long term holder, short term volatility just helps the dollar cost averaging. A definition of blue chips I had handy calls them 'Stock issued by a well known company with an established record of making money and paying dividends.' I think our differences are primarily semantic. When you point to LU, with a bad haircut since the in the last few months, not even long enough for long term tax eligibility, and say you can't tie your money up for years in hopes that it will double, I point to the 500% return in 5 years, even after the haircuts. Will it double before 2005? Pretty likely. That return beats the long term market average. Will it double in a year? I have no idea. My mother in law, now in early retirement, worked for Sears selling shoes for 30 years, and still has her first share from the stock purchase plan. She pays absolutely no attention to the market, despite her quarter million in 2 stocks (Sears + Dean Witter spin-off). Should she diversify? Oh, hell yes. Should she buy Cisco, which is priced as if it will keep growing until it is larger than the US gov? No. Sometime in the next 10-20 years, CSCO will probably have a PE of 15, and not all by growing into it. Should she buy LU and T? Will they still be here, will they have rewarded her as she reaches her 70s and 80s? Much more likely. And she can check the market twice a year without worry. My mother in law does not read this thread. If she did, she could probably make a lot more money. But most people have an investment strategy closer to hers than yours, and for these folks, blue chips are not dead. George 'EW' Burdell