To: Paul Engel who wrote (110367 ) 9/19/2000 10:01:35 PM From: Sam Bose Read Replies (1) | Respond to of 186894 Intel to promote its blueprint for wireless devices By Michael Kanellos Staff Writer, CNET News.com September 19, 2000, 6:30 p.m. PT Intel has used its influence to guide technical development of personal computers in the past, and now it's trying the same thing with cell phones and handhelds. The chipmaking giant will unveil a technical standards effort for building wireless Internet devices at its developer forum in Tokyo tomorrow. Called the Personal Internet Client Architecture, the document will essentially provide hardware manufacturers and software developers with blueprints for building wireless Web pads, for example, or for tweaking an operating system or application for a pad built around the specifications. Who wants a new technical standard? In this case, Intel does. Last year, the company set out on a course to diversify its businesses and provide silicon for a wider variety of devices, including set-top boxes, cell phones and handheld computers. Creating a standard provides the company with a tactical hook to recruit smaller manufacturers and others to adopt its technology. By adhering to the blueprint, a smaller manufacturer can cut out substantial amounts of time and money in the development process. Most large manufacturers already have established architectural plans. Some involve Intel chips, but many don't. "At a minimum, it can influence things in their direction," said one analyst who requested anonymity. The analyst added that Intel has had "its hits and misses" in promoting standards. Central to the proposal is Intel's XScale processor, which was known, until recently, as the StrongARM. StrongARM chips, based on a chip design that came originally from England's ARM, generally provide high performance while consuming little battery power. Hewlett-Packard, among others, currently use StrongARM chips in handhelds. Santa Clara, Calif.-based Intel is also a major manufacturer of flash memory and baseband chips, two other key components inside portable devices. Texas Instruments appears to be one of the rivals Intel hopes to begin to undercut with this effort. TI currently is the largest manufacturer of digital signal processors (DSPs), a key chip in wireless devices that hone cellular signals. In its presentation tomorrow, Intel will intimate that DSPs aren't capable of handling the "intense demands" of streaming audio, video or other data that devices will need to handle, sources close to Intel said. Historically, Intel has had its victories and losses with standards. In the last decade, it tried to promote a soft audio standard called Native Signal Processing. It failed, partly because of Microsoft's antagonism to it, according to documents unearthed in the federal government's antitrust lawsuit against Microsoft. Promoting Rambus as a standard for high-speed memory has met with mixed results. On the other hand, a number of PC technologies, such as Intel's Advanced Graphics Port, have become fairly universal.