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To: Bill Evans who wrote (324)	9/22/2000 3:24:54 PM
From: Bill Evans	Read Replies (1) \| Respond to of 403

(BSNS WIRE) Infotopia Lays Plans for E-commerce Discount Shopping Portal; C Infotopia Lays Plans for E-commerce Discount Shopping Portal; Company Impressed With Internet Results Thus Far Business/Technology Editors BOSTON--(BUSINESS WIRE)--Sept. 22, 2000--Infotopia Inc. (OTCBB:IFTP) announced today it has contracted with an experienced E-Commerce development team and has begun laying plans for a discount shopping mall on the Internet. The company will feature products in all price ranges and categories that the public might not otherwise know about. Marek Lozowicki, VP of Technology for Infotopia stated, "Infotopia has been very encouraged that almost 20% of Torso Tiger's sales come from the Infotopia and Torso Tiger websites. If we can feature great products from other companies without incurring the overhead of a full-blown infomercial we will be able to become a clearing-house for the industry. When a relatively unknown product is well received by the Internet public, Infotopia will retain rights to producing an infomercial on the product. Future plans include selling close-out items are not sold in retail or on TV anymore. Infotopia plans to contract with experienced firms for development of the site, thereby speeding up the process considerably. This is going to be a tough project that will evolve over time, but with the results we have seen so far it will be well worth it." ABOUT INFOTOPIA The Company's mission is to produce, market, and distribute an expanding line of high-quality, innovative health, fitness and consumer products. Infotopia is modeling its business after Direct Focus (NASDAQ:DFXI). Infotopia seeks out products that deliver superior value, outstanding quality, and competitive prices to best satisfy customer demand. The Company markets its products to consumers through a variety marketing channels, including infomercials, distributor alliances, and Internet e-commerce. The management at Infotopia is committed to increasing corporate revenues and profits. The company's website is located at infotopia.com This news release includes "forward-looking statements" that include risk and uncertainties. The forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially due to a variety of factors, including without limitation the Company's ability to produce and market products and/or services and other risks detailed from time to time in their Company's reports filed with the Securities Exchange Commission. --30--es/bos* CONTACT: Strategic Communications Matthew Westfield 775-327-6215