To: mavenwatch who wrote (35488 ) 9/20/2000 9:04:39 AM From: KM Read Replies (1) | Respond to of 57584 BVSN gapping up. They're going to unveil some product today that competes directly with CMRC and ARBA. Still way cheap at this price. BroadVision Takes on Ariba, Commerce One in Exchange Software By Jim Finkle Redwood City, California, Sept. 19 (Bloomberg) -- Software maker BroadVision Inc. tomorrow will unveil a product for creating online exchanges, a move that will bring it head-to-head against established rivals Commerce One Inc. and Ariba Inc. BroadVision, which is best known for selling software that lets companies personalize what customers see on Web sites, said in a statement that it expects its new MarketMaker product to ``blow Ariba and Commerce One out of the water.'' Like products from Ariba and Commerce One, MarketMaker runs exchanges that let companies buy and sell goods over the Internet. It includes functions that let companies personalize the experience of the users of the exchanges. That gives the BroadVision product an advantage over its two biggest rivals in the exchange market, which don't include such functions, said BroadVision Vice President Cliff Apsey. Still, BroadVision faces a challenge in winning business away from its two bigger rivals who are more established in this field, said Lisa Williams, an analyst with the Yankee Group who follows the market for exchange software. And Apsey said that Commerce One and Ariba customers can purchase software from other vendors that lets operators personalize the exchanges. ``I don't know if MarketMaker is really going to blow Commerce One and Ariba out of the water,'' she said. ``Commerce One and Ariba are in a very strong position. They have a pretty strong customer base.'' While BroadVision faces an uphill battle in this new area, the rewards could be substantial. The Yankee Group forecasts that companies will spend $4.9 billion on software, hardware and services to operate business-to- business exchanges in 2004, up from about $1.2 billion this year. The prospect of a slice of that growing pie could help BroadVision convince investors that it's poised to keep revenue growing even it faces increasing tough competition from rivals including Art Technology Group Inc. Shares in Redwood City, California-based BroadVision lost a quarter of their value on July 7 after the company lost an American Airlines contract to Art Technology. So far this year, BroadVision shares are down 43 percent, while Cambridge, Massachusetts-based Art Technology is up 46 percent. BroadVision said it plans to market the new product alongside the ones it already sells. ``If we're going into a bank that's using our financial services product, they probably also need a MarketMaker solution of some sort. And we can sell them that,'' said company spokeswoman Janine Kromhout. BroadVision said it will start shipping the new software on Sept. 29, one day before the close of its current quarter. Officials at Pleasanton, California-based Commerce One declined to comment on the BroadVision product, while Ariba couldn't be reached for comment. Both companies operate exchanges on behalf of their customers, a service that BroadVision said it won't provide. BroadVision shares rose 1.44 to 32.25 in Nasdaq Stock Market trading. Commerce One rose 3.81 to 69, while Mountain View, California-based Ariba gained 11.06 to 155