Idea Integration Helps Compaq Launch New iPAQ
Line of Personal Internet Devices and Services
JACKSONVILLE, Fla.--(BUSINESS WIRE)--Sept. 20, 2000--Idea Integration,
the e-business solutions unit of Modis Inc., the $1 billion IT subsidiary of
Modis Professional Services (NYSE:MPS), has teamed with Compaq
Computer Corporation (NYSE:CPQ) to help launch Compaq's new iPAQ family
of Internet devices and services. The iPAQ line of products and solutions
allows users to take advantage of personalized and customized information, as
well as the wealth of content on the Internet - anytime, anywhere.
Compaq engaged Idea Integration's national creative practice to create the
Web site and introductory Flash demo to announce and promote the new
iPAQ sub-brand of Compaq products. The product line includes the Personal
Audio Player, the Blackberry Wireless e-mail solution, the PocketPC, the
Home Internet Appliance, and the Connection Point.
"Our creative team stepped up to the challenge of effectively showing the world
what the iPAQ line can do. Both the iPAQ Web site and the demo created are
a clear reflection of the simple yet powerful objective of the new line - to bring
information to users at their every convenience," said Ed Morrissey, managing
director of Idea's national creative practice.
Launching the iPAQ line is a significant step in delivering on Compaq's
strategy of making Internet access more pervasive and easier to use. Compaq
iPAQ products and services will redefine and expand Internet access to
address the full range of customer needs at work and at home.
As the high tech industry continues to move toward personal and wireless
communications, the iPAQ line places Compaq at the forefront of industry
trends. In order to reflect the stylish, cutting-edge aspect of the new line, Idea
created the introductory Flash demo to complement the iPAQ Web site and
highlight iPAQ's core truths: innovation, simplicity, and usability, in order to
deliver an "experience," which is what iPAQ is all about. The demo was
designed to reinforce the iPAQ family's key concept: the ability to satisfy the
modern users' needs for instant access, freedom, and flexibility.
"iPAQ is redefining and expanding Internet access and use for our customers,"
said Bill Sidwell, senior manager of brand planning and implementation,
Compaq Computer Corporation. "People want a common set of devices they
can use on the job, in the home, or on the road, and that is one of the
messages behind the new sub-brand and the interactive experience we set out
to create."
"Idea Integration helped us achieve our goal of delivering a simple, practical
experience that cuts across commercial and consumer boundaries, and
complements and extends functionality of our industry-leading PC products,"
Sidwell added.
Idea has also been engaged with launching the brand on Compaq.com
throughout all the product pages within the Compaq stores. Idea has been able
to translate Compaq's needs into a Web product that showcases the new line,
and is responsible for carrying the branding and the iPAQ experience from
start to finish, integrating the line across all levels of Compaq sites.
About Idea Integration
Idea Integration, the e-business solutions unit of Modis, Inc., is a leading
Internet solutions provider. Idea specializes in solution areas including
e-business strategy, creative design, CRM, e-application development,
business intelligence, B2B solutions, EAI, and enterprise solutions to deliver
innovative, end-to-end e-business solutions to Fortune 1000 companies and
global businesses. Idea Integration has a presence in 19 markets throughout
the United States and the United Kingdom, with over 1,300 technology,
strategy, and creative professionals. For more information, please visit
www.idea.com.
CONTACT: Idea Integration
Kate Landaiche, 904/360-2111
fax: 904/360-2269
kate.landaiche@idea.com |
