To: dale_murphy who wrote (64292 ) 9/21/2000 11:14:08 AM From: Due Diligence Respond to of 150070 CCAA news: (BSNS WIRE) Cala Implements Strategy for Hotel/Spa Franchising Cala Implements Strategy for Hotel/Spa Franchising Business Editors OKLAHOMA CITY--(BUSINESS WIRE)--Sept. 21, 2000--Joseph Cala, Chairman and CEO of Cala Corporation (OTCBB: CCAA), attended meetings in San Francisco yesterday with officials of Wimberly Allison Tong and Goo and Economic Research Associates. They determined that the 100-room, all-suite hotel and world-class spa that Cala Corporation will build on land adjacent to the recently acquired Il Picciolo Golf Club in Italy will serve as a prototype for a new hotel/resort franchise program for Cala Resorts. The new hotel/spa will be designed by George Berean, principal of Wimberly Allison Tong and Goo with assistance from highly respected spa designer Arthur Firmes, whose company was recently acquired by Cala Corporation. Economic Research Associates will participate in this development program by conducting feasibility studies on each future proposed Cala Resort location. Mr. Cala stated: "The Cala Resorts strategy will promote a Ritz Carlton and Four Seasons style of 5-star service while charging patrons Hilton Hotel and Hyatt prices. In addition, Cala Resorts will institute a hotel/spa training program to train future managers." Cala said that the resort and spa franchises will operate much like the high-profile European resorts by instituting hands-on training. Mr. Cala plans to use the McDonalds model for franchising since they have mastered the action of on-premise operations. Cala Corporation is an expanding global hospitality company headquartered in San Francisco/Silicon Valley with offices in Oklahoma City. About Cala Corporation Cala Corporation is a developing international hospitality company with a corporate emphasis on the ownership, operation and management of hotels, hotel-based restaurants, and real estate development. Cala Corporation is currently developing the Undersea Resort and Hotel project with proposed locations throughout the world. The information in this news release includes certain forward-looking statements as defined in the "Safe Harbor" provision of the Private Securities Litigation Reform Act of 1995. These statements are based upon assumptions that are subject to significant risks and uncertainties. Although the Company believes that the expectations reflected in forward-looking statements are reasonable, it can give no assurance that the expectations of any of its forward-looking statements will prove to be correct. This press release was prepared on behalf of the Board of Directors, which accepts full responsibility for its contents. --30--djm/dx* CONTACT: Cala Corporation Joseph Cala, 405/235-4960 info@calacorporation.com KEYWORD: CALIFORNIA OKLAHOMA ITALY INTERNATIONAL EUROPE INDUSTRY KEYWORD: ENTERTAINMENT FOODS/BEVERAGES SPORTS TRAVEL Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com *** end of story ***