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To: stu fabian who wrote (64369)9/21/2000 3:05:50 PM
From: Patricia Meaney  Respond to of 150070
 
rete Industries Announces New Public Relations Initiatives

/FROM PR NEWSWIRE LOS ANGELES 213-626-5500/
-- WITH PHOTO -- TO BUSINESS EDITOR:

Arete Industries Announces New Public Relations Initiatives

BOULDER, Colo., Sept. 21 /PRNewswire/ -- Arete Industries, Inc.
(OTC Bulletin Board: AREE) announced its updated corporate website, and its
new investor and public relations programs.
(Photo: newscom.com )
Tom Raabe, Arete CEO stated, "We believe that it is imperative to keep the
public abreast of material developments and changes in the business of the
company while remaining within budgetary and regulatory constraints. The
Company has built significant forward operational momentum since May 1, 2000
when the Company recast itself as a seed-stage business incubator. Because of
this progress, the Company is bringing in outside expertise to help
communicate with the public."
The Company has improved the communication of corporate initiatives and
developments by upgrading its corporate website (www.areteindustries.com) with
new graphics and navigation tools to better provide information to the public
in a more user-friendly and attractive format.
Raabe continues, "We have also added the multi-media capabilities of Wall
Street NewsCast, Inc. of New York City to our public relations program. They
will keep our message to the investor on the cutting edge of today's
technology."
Arete Industries has signed an agreement retaining Wall Street Newscast,
Inc. for a one-year period to produce and host a multimedia profile of the
Company. Wall Street Newscast will also produce and host audio and video
interviews with management and key employees, business partners and customers
on their site at www.wallstreetnewscast.net/Clients/aree/main.html (See the
recent interview of Thomas Raabe, Arete's CEO on September 13, 2000). Tom
Bustamonte, CEO/Pres. of Wall Street Newscast, Inc., stated that, "We are
happy to have Arete Industries, Inc. come onto our program because of the
loyal following of their shareholders and their exciting new story."
Wall Street Newscast is added to the existing public relations program
that includes Stock Enterprises, Inc. (See: Sep 11, 2000 /PRNewswire), Eric
Popkoff and Undiscovered Equities Research Corp. Stock Enterprises has
produced an independent investor newsletter for mailing to their subscriber
base of prospective public investors providing updates about recent
developments and features of the Company. Eric Popkoff is employed to manage
shareholder and broker calls and Undiscovered Equities Research Corp.
distributes its research profile of the Company to its database of
broker/dealers. Undiscovered has recently moved its offices to Long Island,
NY. Updated contact information is provided below.

Please visit the Company's Website at areteindustries.com

Safe Harbor Statement under the Private Securities Litigation Reform Act
of 1995:
Statements contained in this document which are not historical fact are
forward-looking statements based upon management's current expectations that
are subject to risks and uncertainties that could cause actual results to
differ materially from those set forth in or implied by forward looking
statements. The Company is not required to update its forward-looking
statements. These risks are described in the Company's Form 10-KSB for the
fiscal year ending December 31, 2000.

SOURCE Arete Industries, Inc.

/CONTACT: Eric Popkoff, President of Undiscovered Equities Research,Inc.,
516-371-7775, ir@areteindustries.com; or James Stock, President of
StockEnterprises, Inc., 702-614-0003, ir@areteindustries.com, both for
AreteIndustries, Inc./

/Photo: NewsCom: newscom.com Archive:
photoarchive.ap.orgprn Photo Desk, 888-776-6555 or 201-369-3467/

/Web site: wallstreetnewscast.net

/Web site: areteindustries.com

Sep-21-2000 18:00 GMT
Symbols:
US;AREE
Source PRN PR NewsWire
Categories:
NWR/CO NWI/ADV NWI/SPT