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Politics : Formerly About Applied Materials -- Ignore unavailable to you. Want to Upgrade?


To: Steve Fancy who wrote (37404)9/22/2000 3:18:20 PM
From: Proud_Infidel  Respond to of 70976
 
Digital camera sales shooting for triple-digit growth
By Reuters
Special to CNET News.com
September 22, 2000, 10:15 a.m. PT
NEW YORK--Sales of digital cameras are on track for triple-digit growth by the end of this year, a new report says.

NPD Intelect, a market research company, said yesterday that sales of the increasingly popular cameras will likely register a 127 percent gain this year. That means 4.2 million cameras will likely be sold, compared with last year's 1.85 million.


And despite falling prices, NPD Intelect said, total sales should reach $1.8 billion by the end of the year, up from $1 billion in 1999. According to NPD, the average price of a digital still camera dropped from $544 in 1999 to $513 this year.

"With the strong demand of digital cameras and the holiday season upon us, the main issue the camera industry faces is not demand, but supply," NPD Intelect senior manager Neil Portnoy said.

"Camera manufacturers are concerned about shortages in key components of digital still cameras. The only question for the remainder of the year is: Will manufacturers be prepared to meet the insatiable appetite that consumers have for digital cameras? We'll just have to wait and see."

NPD Intelect said that Sony leads in both unit and dollar shares of the market.