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Technology Stocks : Advanced Micro Devices - Moderated (AMD) -- Ignore unavailable to you. Want to Upgrade?

To: andreas_wonisch who wrote (10109)	9/24/2000 4:21:11 PM
From: peter_luc	Respond to of 275872

"The only remaining questions is how the public will react on these numbers. Will they be impressed by some optimized benchmarks scores? Or will they concentrate on the low legacy performance?" Andreas, that's exactly what puzzles me. Intel will start a tremendous marketing campaign and they will throw tons of highly optimized benchmarks on the media. Besides, it seems that Quake 3 flies on the P4. On the other hand, the recent stumblings of Intel could make the media/analysts a bit more sceptical this time (in contrast, for example, how they reacted when that white elephant named P III 1.13 was launched). Besides, I think that "Pentium 4" is not a good name from a marketing point of view. It just doesn't sound like a revolutionary new design. It sounds more like "the old once again". Sure, the name "Pentium" is still highly recognized and stands for tried and trusted processors but it may not be associated any more with true state of the art technology. It's just too old a name. AMD made it right choosing the name "Athlon". It sounds fresh, dynamic and new. "K7" would not have given the impression of a true milestone ahead of the K6-2. So it will need a lot of marketing effort by Intel to convince the public that the Pentium 4 is something totally different from the Pentium III, which is slowly running out of steam. Regards, Peter