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To: Joe Copia who wrote (64892)	9/26/2000 9:43:09 AM
From: Joe Copia	Respond to of 150070

(COMTEX) B: Mediaplex Names Ad Industry Leaders to Board Former Gener B: Mediaplex Names Ad Industry Leaders to Board Former General Motors Advertising & Corporate Marketing VP Guarascio and Universal McCann Chairman Carlin Bring Decades of Media and Interactive Advertising Innovation SAN FRANCISCO, Sep 26, 2000 (BUSINESS WIRE) -- Mediaplex, Inc. (Nasdaq:MPLX), a leading advertising technology company, today announced the addition of advertising industry innovators Philip Guarascio and Ira Carlin to its Board of Directors. Guarascio was formerly Vice President of Advertising & Corporate Marketing for General Motors. Carlin is Chairman of the global media company Universal McCann. As Vice President of Advertising & Corporate Marketing of General Motors, Philip Guarascio helped move the world's largest corporation into marketing modernity. Additionally, Guarascio introduced the GM Card, which is now the world's seventh-largest affinity card; managed the General Motors corporate brand to a 20 percent increase in customer purchase consideration; and developed wide-ranging programs to make General Motors advertising across all divisions more scientific and accountable. "Mediaplex is delivering what advertisers want: accountability, speed and flexibility. Mediaplex is making advertising an e-business," said Guarascio. "The Company's MOJO(TM) technology delivers the information advertisers need to optimize their messages, which has long been a goal of industry innovators. I'm eager to bring what I learned at GM to help Mediaplex continue its advertising technology leadership." In addition to chairing Universal McCann, Ira Carlin is Executive Vice President, Worldwide Media Director of McCann-Erickson Worldwide. His current responsibilities include developing and overseeing media and business strategies for Universal McCann and its multinational accounts. Universal McCann's worldwide network, with annual media billings of more than $15 billion, spans 131 countries. Carlin is a pioneer in interactive advertising, having been involved in interactive advertising experiments as early as 1990. "Anyone who understands the future of advertising knows the potential of Mediaplex to bring the entire industry into the digital age," said Carlin. "I'm looking forward to helping Mediaplex fulfill that potential." "Phil and Ira will give us the benefit of their unique experience and industry insight as we continue to transform the advertising industry with our unique technology product offerings such as MOJO," said Gregory R. Raifman, Chairman and CEO of Mediaplex. "They have understood the promise of interactive advertising for years, and we're honored to have them join our Board." About Mediaplex, Inc. Mediaplex, Inc. (Nasdaq:MPLX; www.mediaplex.com) is a leading advertising technology company. Mediaplex's proprietary MOJO(TM)(mobile Java objects) technology is the only platform that can automatically configure ad messages in response to real-time changes in an advertiser's key business variables, such as inventory levels, product pricing and customer data, then communicate the campaign results back for ongoing optimization. In addition, Mediaplex provides comprehensive online campaign services. Mediaplex clients include Motorola, eBay, macys.com, OfficeMax.com, eCOST.com, and advertising agencies such as The Interpublic Group of Companies and its subsidiaries McCann-Erickson/A&L and DraftWorldwide, Young & Rubicam and its subsidiary The Digital Edge, Publicis & Hal Riney, Tonic 360 and Lot21 on behalf of their clients such as Sprint PCS and Sun Microsystems. Mediaplex is headquartered in San Francisco, with offices in New York, Silicon Valley and Louisville. Mediaplex can be contacted at 877.402.PLEX. Note: A Photo is available at URL: businesswire.com CONTACT: Mediaplex, Inc. Joy Fauvre, 415/808-1930 jfauvre@mediaplex.com or Phase II Strategies Bill Mandel, 415/772-8432 bill_mandel@p2pr.com Angela Von Ruden, 212/530-7553 angela_vonruden@p2pr.com URL: businesswire.com Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. Copyright (C) 2000 Business Wire. All rights reserved.