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Strategies & Market Trends : Gorilla and King Portfolio Candidates -- Ignore unavailable to you. Want to Upgrade?

To: russet who wrote (32390)	9/27/2000 11:06:37 AM
From: mauser96	Respond to of 54805

Looking at Kodak can give is an idea about what eventually happens to tech gorillas. There was a time when Kodak controlled the good color film patents and probably had more of the US color film market than Windows does of their market today. Not that many years ago it was very difficult to find anything except Kodak film at retailers. I sensed the decay when Fuji came out with what I perceived as as a better color negative film at a cheaper price, and Kodak responded by denial and a bigger advertising budget. This is what often happens as companies get older, technology improvement inside the company becomes incremental, and the bean counters seize control. Apparently improving their products was low on the priority list, and Kodak is paying the price today. Nevertheless Kodak generated huge and profits for many, many years. An interesting book about the results of engineers losing power inside mature companies can be found in "The Reckoning". It gets ever harder to prove that production or product improvements will directly effect the bottom line, and cost cutting becomes King.