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To: Alomex who wrote (109120)9/27/2000 7:47:47 PM
From: Glenn D. Rudolph  Read Replies (1) | Respond to of 164684
 
huh?

I'm not sure I get your point. At any rate "the top Amazon marketing guy" is a direct quote,
so I cannot be more specific about names or positions since more details were not provided.


Alomex,

I was not placing in a spot for more details or other information. Does the "guy" to which there was reference, handle fulifllment for the firm for example. Most firms have marketing departments that focus on marketing by deciding pricing, advertising, etc. to best monetize the product of the firm. Also, they may collect information as feed back to other departments about demand for other products.

I just want to know if you were referring to a person that is in charge of the fulfillment centers or the advertising or the pricing. It is not that big a deal so I am not not pressuring. The problem is Amzon does not have clear cut departments from my perspective so I do not know what their marketing department does.

Does that question make sense LOL?



To: Alomex who wrote (109120)9/27/2000 11:32:58 PM
From: Glenn D. Rudolph  Respond to of 164684
 
Vision

BOL's goal is to become the worldwide leading media and
entertainment shop on the Internet.

Europe

Overall BOL is already today present with its shops in over 96
percent of the European internet market. The early entry in all
relevent markets from Scandinavia to Spain and Italy marks an
important competitive advantage and made BOL to a leading player
in those markets where BOL operates Online-Shops.


Vision
Europe

Asia

Latin America

USA and Canada



BOL is active in...



Asia

The investments made by the parent company Bertelsmann to date have provided for very
dynamic growth - including areas outside of Europe. With the launch of the shops in Hong Kong,
Malaysia and Singapore in March 2000, an important first step has already been taken. Der
second important step has been taken by launching in Japan.

Now BOL is setting its sights on the markets of China and South Korea. These countries offer
fascinating opportunities for the future. The large markets of Japan and China, for example,
have a combined market volume of around 12.8 billion euros (book market). The Japanese
media market (books, music, video and software) represents a volume of 18.5 billion euros. The
South Korean market also holds significant interest for BOL: in terms of Internet penetration, it
is the second-largest market in the Far East.

Latin America

In the future, BOL plans to add Mexico, Argentina and Brazil to the ranks of countries in which
BOL is present with local shops. For its upcoming debut in Latin America, the experiences BOL
has accumulated in Spain will constitute a decisive competitive advantage. The cultural links the
Latin American countries have to Spain and Portugal will help facilitate and expedite BOL's
market entry.

USA and Canada

BOL will not be launching any of its own shops in the USA and Canada: these countries are
already served by the Internet media shop barnesandnoble.com (www.bn.com), in which
Bertelsmann holds a 40 percent stake. Bertelsmann AG reached an agreement with the U.S.
market's leading bookseller Barnes & Noble that barnesandnoble.com will cover these parts of
North America - and BOL the rest of the world.