To: Alomex who wrote (109120 ) 9/27/2000 11:32:58 PM From: Glenn D. Rudolph Respond to of 164684 Vision BOL's goal is to become the worldwide leading media and entertainment shop on the Internet. Europe Overall BOL is already today present with its shops in over 96 percent of the European internet market. The early entry in all relevent markets from Scandinavia to Spain and Italy marks an important competitive advantage and made BOL to a leading player in those markets where BOL operates Online-Shops. Vision Europe Asia Latin America USA and Canada BOL is active in... Asia The investments made by the parent company Bertelsmann to date have provided for very dynamic growth - including areas outside of Europe. With the launch of the shops in Hong Kong, Malaysia and Singapore in March 2000, an important first step has already been taken. Der second important step has been taken by launching in Japan. Now BOL is setting its sights on the markets of China and South Korea. These countries offer fascinating opportunities for the future. The large markets of Japan and China, for example, have a combined market volume of around 12.8 billion euros (book market). The Japanese media market (books, music, video and software) represents a volume of 18.5 billion euros. The South Korean market also holds significant interest for BOL: in terms of Internet penetration, it is the second-largest market in the Far East. Latin America In the future, BOL plans to add Mexico, Argentina and Brazil to the ranks of countries in which BOL is present with local shops. For its upcoming debut in Latin America, the experiences BOL has accumulated in Spain will constitute a decisive competitive advantage. The cultural links the Latin American countries have to Spain and Portugal will help facilitate and expedite BOL's market entry. USA and Canada BOL will not be launching any of its own shops in the USA and Canada: these countries are already served by the Internet media shop barnesandnoble.com (www.bn.com), in which Bertelsmann holds a 40 percent stake. Bertelsmann AG reached an agreement with the U.S. market's leading bookseller Barnes & Noble that barnesandnoble.com will cover these parts of North America - and BOL the rest of the world.