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To: JLS who wrote (15837)9/28/2000 10:33:28 AM
From: charlie mcgeehan  Read Replies (1) | Respond to of 49816
 
nice shot toots



To: JLS who wrote (15837)9/28/2000 10:51:39 AM
From: vagabond  Respond to of 49816
 
This IARC news not on Yahoo yet...
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Information Architects Announces the End of ''Coding as Usual'' with the Release of XML-Based Visual Platform for Dynamically Building Sites

CHARLOTTE, N.C.--(BUSINESS WIRE)--Sept. 28, 2000--Information Architects(R) (NASDAQ: IARC) today announced the first public display of its next generation content creation and exchange management platform.

The technology will be debuted at Interwoven's (NASDAQ: IWOV) GearUP 2000 conference in San Francisco on Monday, October 2. IARC will release an XML-based Visual Platform (XVP) that provides, for the first time, a total environment to quickly and easily, create, manage and merge content without coding and other related development resources normally associated with content exchange technology. The release is an enhancement to IARC's patented SmartCode(R) content delivery framework.

"With the addition of the SmartCode XVP, we have provided a graphical user interface (GUI) that enables enterprises to quickly migrate their existing infrastructure into the world of JAVA, XML, wireless PDAs, and broadband ISPs," said Bob Gruder, CEO of Information Architects. "With SmartCode, we enabde our customers to build, maintain and flexibly merge exchange-type content without replicating the data for each separate purpose and presentation format. As businesses grapple with finding the developer-level technical resources to manage the crunching load of content being created every day, we have developed a simple, effective, comprehensive and easy to use solution for their content aggregation and delivery needs."

Aggregating content typically is done today by writing code in JAVA or scripting languages such as TCL or Perl. The average programmer can create approximately 50 to 75 lines of clean code per day. A rearrangement of content may require as much as 5,000 to 10,000 lines of new code, which makes frequent changes prohibitively expensive. SmartCode's new GUI virtually eliminates this expense, potentially saving millions of dollars a year for corporations.

Information Architects' SmartCode XVP is a graphical environment that was designed from the ground up to alleviate the tremendous pressures that every business experiences to quickly add, transform and rearrange content on their sites. With little or no technical resource, SmartCode now enables the creation of a new "acquisition agent" and in minutes defines a new view, relationship or stylistic expression for its site.

The SmartCode Framework represents a web exchange as a graphical "matrix," enabling customers to view inter-relationships and attributes of the content, or metadata. It makes it unnecessary to write code in order to create new composite views of that content, which may reside on many different servers, mainframes or cache engines.

"SmartCode's new XML and XPath-based platform is a major advancement in enabling the creation of sophisticated applications that aggregate, transform and syndicate content across the Web," said Dr. Leon Shklar, CTO of Information Architects and Patent Author of SmartCode. "With the embedded application and data modeling capabilities, and adherence to JAVA, XML and RDF standards, we have given the technical community a method to envelop their existing technology with a 'spherªcal matrix.' This approach enables portability, distributed architectures and protection from hardware and software obsolescence, all with an absolute minimum of day-to-day technical support."

IARC reports that private pre-release demonstrations with well known corporate names in the systems integration community have been universally positive and as such, all available resources are in place to finalize the offering for a scheduled release in Q4, 2000.

ABOUT IARC

Information Architects(R) offers Internet Infrastructure Content Delivery Solutions with its SmartCode(R) technology. The SmartCode Content Delivery Matrix contains metadata "nodes" that locate and route content. It's the only content delivery application that is pure JAVA, patented, and uses metadata. Metadata nodes can store multiple types of information such as the location of content (database, HTML, PDF, application programs, etc.). Therefore, you don't have to store all the data/content in a repository. Metadata nodes can also contain logic so you can decide what and when you need to access content and what to do with it, all in real-time. SmartCode can even utilize entire application programs and syndicate/rebrand them to other sources. The cost to maintain repositories is growing, as are the costs of competent IT professionals. With SmartCode you can help reduce these costs and become more competitive because:
1. SmartCode is the only technology that can locate content from multiple sources simultaneously without having to put it in a repository;
2. SmartCode is the only technology that can integrate logic with that content so you can personalize, move, create access, arrange, and direct the content.
3. SmartCode is the only technology that can syndicate entire application programs and rebrand them to other sources. Ideal for ASP's;
4. SmartCode is the only technology that can dynamically syndicate content onto any device, i.e. cell phones, PDA's, desktops, etc., without having to write and rewrite scripts;
5. It is the ONLY technology that is bi-directional.