SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : C-Cor Electronics-CCBL -- Ignore unavailable to you. Want to Upgrade?


To: Jim Oravetz who wrote (197)10/3/2000 10:51:43 PM
From: Jim Oravetz  Read Replies (1) | Respond to of 235
 
Tuesday October 3 3:04 PM ET
AT&T Cable Unit Expands Video-On-Demand Service

REDWOOD CITY, Calif. (Reuters) - AT&T Broadband, the cable television arm of communications
giant AT&T Corp. (NYSE:T - news) on Tuesday unveiled plans to launch video-on-demand services in
three new areas in addition to its presence in Atlanta.

The move helps boost the credibility of interactive TV systems, which give consumers access to a new
group of services that cable TV providers expect to launch in coming years. The systems, in turn, should
help cable operators grow revenues.

``Digital Cable -- with its remote-control, push-button ordering capability -- (already) has led to higher
consumer usage of pay-per-view movies,'' Chief Executive Officer Dan Somers said in a statement.

``The introduction of true video-on-demand will spark even greater interest as we add hundreds of new
titles, and give our customers ultimate control over their viewing,'' he added.

Unlike current pay-per-view movies which give consumers the ability to watch a film at a certain time on a
certain day, video-on-demand allows viewers to watch a movie at any time on whatever day they want by
choosing a film from a database. Video-on-demand also allows users to pause, rewind, or fast forward a
movie just like they would a videocassette.

The video-on-demand application is one of the first of a wave of new two-way services, such as home
shopping, that cable operators hope to roll out to consumers as more and more homes are equipped with
digital cable and satellite television.

AT&T Broadband now expects to further deploy video-on-demand in Los Angeles, the San Francisco
Bay Area and Pittsburgh in ``coming months,'' it said in a statement.

The company already is testing a system in Atlanta and expects to deploy it commercially by the end of the
year.

AT&T Broadband's pricing strategy in the new markets will be similar to current pay-per-view prices, it
said.

The company is using privately held technology company DIVA Systems Corp., based in Redwood City,
Calif., to provide the system equipment, services and support to AT&T Broadband customers.

DIVA commercially launched its digital video-on-demand (VOD) service for cable television systems in
the fall of 1997.

Visit our new website today at: www.divatv.com

Is CCBL losing business to DIVA. Looks like the tech. includes the head-end equipment and the Operations center. CCBL not listed anywhere on the partners/affiliates lists?

Jim