To: Ted Resnick who wrote (25829 ) 10/4/2000 5:53:37 PM From: Ted Resnick Respond to of 29970 One of my questions for the group is related to broadband's always-on aspect - How many broadband users have yet to change their habit of getting local movie info by calling (AOL)Moviephone ... Well, to answer my own question again, just found this press release today. I guess that if 46% of broadband users are more likely to watch movie trailers (compared to 18% dial-up) then I would assume a similar % check movie schedules at the same time. Some other interesting facts included here as well, especially to propensity to spend more money online.biz.yahoo.com Wednesday October 4, 9:00 am Eastern Time Press Release SOURCE: Excite@Home Excite@Home Broadband Study Shows Evolution in User Behavior Users Embrace E-Commerce, Streaming Media and Software on Demand REDWOOD CITY, Calif., Oct. 4 /PRNewswire/ -- Excite@Home (Nasdaq: ATHM - news), the leader in broadband, today announced the results of its quarterly broadband-usage study, which indicates that broadband users tend to use the Internet in different ways than narrowband users. The study found that broadband subscribers are much more likely to spend additional time surfing the Web, take advantage of e-commerce, and explore streaming audio and video on the Internet (when compared to narrowband users). (Photo: newscom.com ) According to the study, compared to dial-up users, surveyed broadband consumers: -- Spend 55% more time online; -- Are more likely to spend money online, and those who do, spend an average of 91% more than narrowband users ($400 vs. $209); -- Greatly increased the number of Web sites they visited (58% more sites) compared to when they used a dial-up connection; and -- Are much more likely to watch movie trailers (46% broadband vs. 18% dial-up); watch streaming video (58% vs. 30%), listen to streaming audio (52% vs. 31%) and get software on demand (48% vs. 30%). Additionally, not only are people embracing broadband, but also the @Home(SM) service. According to the study, 97% of all @Home subscribers who responded to the survey indicated that @Home is their primary provider (22% of all respondents subscribe to multiple Internet service providers, or ISPs), much higher than any other ISP included in the survey. Compared to all other ISPs covered in the survey, @Home customers also are the most loyal, with 93% of respondents indicating that they are not likely to replace their service with that offered by another ISP. ``Broadband clearly is redefining the way people look at the Internet. High-speed, always-on connectivity increases the value of the Internet to people and is changing the whole Internet experience,'' said Byron Smith, executive vice president, consumer broadband services and chief marketing officer for Excite@Home. ``Broadband is fueling the development of new applications that consumers clearly are taking advantage of -- something not possible with dial-up connections.'' The Excite@Home broadband-usage study measures consumer awareness of the @Home broadband services and differences between narrowband and broadband users. The study is conducted quarterly for Excite@Home by Harris Interactive using their online panel of cooperative respondents. The most recent data was gathered through online interviews with 5,866 respondents conducted from July 3-10, 2000. About Excite@Home Excite@Home is the leading broadband online service provider, offering residential and commercial broadband services, with a global footprint of 105* million homes under long-term cable and DSL contract. Excite@Home offers consumers broadband services over cable-modem, DSL and other ``last-mile'' connections and businesses high-speed commercial services. Excite@Home has over 30* million cable franchise homes under contract outside of North America and localized versions of the Excite service in 10 leading international markets. * Effective upon the closing of Excite Chello. NOTE: Excite@Home, @Home, Excite, and the stylized logo are trademarks of At Home Corporation and may be registered in certain jurisdictions. All other brand names are trademarks of their respective owners. SOURCE: Excite@Home