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Biotech / Medical : Sepracor-Looks very promising -- Ignore unavailable to you. Want to Upgrade?


To: hm who wrote (4560)10/4/2000 9:54:19 PM
From: Biomaven  Read Replies (1) | Respond to of 10280
 
I would guess the 10 products being referred to are:

xopenex
norastemizole
s-oxybutynin
r-formoterol
+zopiclone
+desmethylzopiclone
+desmethylsibutramine
-desmethylsibutramine (urology and CNS - counts as 2)
s-doxazosin (cardura)

(The self-marketed products that seem to have fallen by the wayside are the ketoprofen, Zyban and Effexor ICE's.)

Still to enter their mid-term pipeline, I would guess their Risperdal ICE - hydroxy risperidone.

The 10 drugs all fall into the three SEPR areas of concentration - respiratory, urology and CNS. To even barely effectively market all of these on their own they would need a sales force of at least a few thousand.

One possibility is that they will sign some co-promotion deals, preferably across multiple products. They could also continue with the "rent a sales force" approach of using QTRN's Innovex. Finally there is your "buy a sales force" approach (but not much in the way of obvious candidates that I see) or a "sideways" merger with one of the few remaining mini-pharmas like AZA or FRX. (Although FRX has the serious problem of an antidepressant overlap).

Peter