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Strategies & Market Trends : Rande Is . . . HOME -- Ignore unavailable to you. Want to Upgrade?


To: Rande Is who wrote (37472)10/5/2000 12:29:03 PM
From: h8_2_b_l8  Respond to of 57584
 
Another reason to like I-advertisers.

IAB: Ad revenues up for 18th quarter running
Oct 05 2000: Online advertising revenues for the second quarter of 2000 amounted to USD2.1 billion, marking the sector's eighteenth consecutive quarter of growth. Total revenues for Q1 and Q2 came to USD4.1 billion, not far behind 1999's full year total of USD4.6 billion.

These figures are contained in the latest Internet Ad Revenue report, released by the Internet Advertising Bureau and conducted by PricewaterhouseCoopers.

The report found that 95 percent of online advertising transactions are cash-based, while only 5 percent are barter or packaged deals. A low 10 percent of deals were performance-based, while 44 percent were CPM or impression-based, and 46 percent were hybrid deals.

The report says that consumer sites led spending during the second quarter, followed by computing, financial services, business services and media sites.

Half of all online advertisements in Q2 were banners. Twenty-seven percent were sponsorships, 4 percent were referrals, 3 percent were interstitials and 2 percent were email advertisements. Only 2 percent of advertisements were rich media and only 1 percent were keyword searches.



To: Rande Is who wrote (37472)10/5/2000 1:01:51 PM
From: Paullie  Respond to of 57584
 
PC growth is and will continue slowing - however, I still feel that AMD is in the right spot to gain market share over INTC. Also notice that DELL and INTC are having troubles in Europe. Interesting that DELL does not offer AMD. Anecdotal reports from some in Germany show that AMD is gaining ground in the European market as well as in the states. (Just open Sunday's Best Buy and Circuit City Ads - more AMD computers than before.)

Further, with INTC slip up with Pentium IV, AMD now has a "window of opportunity" to take a step up on the ladder of investor sentiment as well as market share from INTC.

All IMO of course - and yes, I own AMD.

Paullie