Luther, apparently SNDK holders might be over reacting to the following:
Lexar's PrintRoom.com Selected as Official Online Photofinisher for 80th
Annual Miss America Contest
Personal Albums Feature Exclusive Photos of All 51 Contestants
ATLANTIC CITY, N.J., Oct 6, 2000 /PRNewswire via COMTEX/ -- PrintRoom.com, a business unit of Lexar Media, Inc.
(Nasdaq: LEXR chart, msgs), has been selected by the Miss America Organization to be the first official online photofinisher
for the 80th Annual Miss America Pageant. PrintRoom will host photo albums, providing the capability to view and
purchase exclusive photos of the contestants during all phases of the Pageant at www.printroom.com. Profits from the sales
will go to the Miss America Organization scholarship program, which provides assistance to women throughout the world.
"We have made several changes that will make this year's Pageant more in tune with today's lifestyles and trends. This is the
first year that the Pageant will be shot digitally and we have selected Lexar and PrintRoom to help us make the transition,"
said Art McMaster, vice president, administration and finance, Miss America Organization. "All of our official
photographers will shoot using Lexar digital film, making it a natural to have PrintRoom host the albums of all 51
contestants."
The Pageant began October 2nd and each day new pictures will be uploaded. The albums are open for all to see and anyone
may purchase official Miss America photos of their favorite contestant. Some of the events being photographed include the
talent competition, the contestant's parade and the swimsuit competition.
Official Miss America Pageant photographer, Bruce Boyajian, will be working closely with PrintRoom. "Using digital
photo technology, we get faster viewing, editing and printing turnaround, plus we can easily upload the latest images of each
contestant to their personal photo album. Nowhere else can you see and purchase these exclusive competition shots.
PrintRoom began providing photofinishing services for digital photographers in August 1999. "We are proud to be working
with the Miss America Organization and see this as the perfect venue for making special images available to a broad
audience," said Carlton Osborne, vice president and general manager, PrintRoom.com. "Our developers have worked very
hard to build this technology and we expect the new features will be very attractive to anyone interested in displaying and
selling images."
PrintRoom enables customers to buy high-quality photographic prints of digital images processed in PrintRoom's developing
lab, using silver-halide digital printing technology and photographic paper. Digital photographers can quickly upload digital
images, view them and then enhance with optional auto-correct and edit features before selecting the images to be printed.
PrintRoom offers free memberships that entitle members to free online albums (public or password-protected), storage of up
to 200MB for images, guest books, photofinishing discounts and more. With online photo albums, members can invite
friends and family to view these albums from anywhere in the world and purchase high-quality photos of their own. More
information on PrintRoom can be obtained at www.printroom.com.
About The Miss America Organization
The Miss America Organization continues to be the largest scholarship provider for women in the world, making over $35
million available annually. A not-for-profit corporation based in Atlantic City, New Jersey, it is committed to providing
young American women with the opportunity to enhance their personal and professional development through scholarship
programs and achievement-oriented opportunities. The Miss America Organization enlists the participation of more than
300,000 volunteers. This year the Miss America Pageant will air live on ABC at a new date and time: Saturday, October
14th at 8:00 p.m. ET.
About Lexar Media
Lexar Media is a leading designer, developer and marketer of high-performance digital film and connectivity products for
the digital photography market. Lexar Media offers digital film in the four most popular industry formats: CompactFlash,
Memory Stick, SmartMedia and PC Cards. Its broad line of high-performance digital film combines flash memory from
leading suppliers with its patented controller technology to address the needs of professional, commercial and consumer
photographers. Lexar Media's connectivity products make it easy to transfer images from digital film to a personal computer.
Lexar Media's online photofinishing site, PrintRoom.com, provides consumers with high quality prints of digital images and
photo sharing services. Collectively, its products and services provide an end-to-end solution for digital photographers.
Lexar Media is headquartered in Fremont, California and has offices in England and Japan. Information on Lexar can be
obtained through its toll-free number 800-789-9418 or by accessing www.digitalfilm.com.
Cautionary Note Regarding Forward-Looking Statements
This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933
and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. These
forward-looking statements include statements related to consumer demand for online photofinishing services and the
growth of digital photography. These forward-looking statements involve a number of risks and uncertainties that could
cause the actual results of these efforts to differ materially from those anticipated by these forward-looking statements.
These risks include that there may not be customer demand for Internet photofinishing services, the growth of Lexar's
business depends, in part, on consumer acceptance of its recently introduced photofinishing services, the growth and success
of Lexar's business depends on its ability to develop and maintain strategic relationships necessary to develop, sell and
market products that are commercially accepted, Lexar must successfully promote its brand and achieve strong brand
recognition and Lexar must develop and introduce on a timely basis new products and services that are commercially
accepted in order to compete effectively in its market. Readers should also refer to the risk factors described in Lexar's
registration statement on Form S-1 declared effective by the Securities and Exchange Commission on August 14, 2000.
Lexar assumes no obligation to update the forward-looking information contained in this news release.
NOTE: Lexar Media, PrintRoom.com and the Lexar logo are trademarks of Lexar Media, Inc. Lexar Media Inc. is an
authorized licensee of the CompactFlash trademark. All other brand or product names are trademarks or registered
trademarks of their respective holders.
Source: Lexar Media, Inc.
Contact:
Martha Blanchfield of Lexar Media, Inc., 510-413-1242, or
mblanchfield@lexarmedia.com; or John Healy of Healy Company, 312-440-3900, or
jh@healyco.com
URL: digitalfilm.com
printroom.com |
