To: Bill Jackson who wrote (161944 ) 10/9/2000 2:17:47 AM From: rudedog Read Replies (1) | Respond to of 176387 Bill - I always qualify rumors with the "appeal to practical consequences" test. It does not always work but it's a good starting place. DELL has a very small share of the consumer market. Interestingly, their sales to small and medium business, an area where they had done some innovative programs and were making big strides, seems to have slowed down for them. This is also an area where their competition is offering AMD based systems. In the commercial arena, DELL's strongest suit, the competition is 100% Intel, and that's what the customers are looking for. So if DELL did an AMD based product, it would most likely be a new and separate product line aimed primarily at small and medium business, with some "crossover" selling to the consumer base. A careful division of products along those lines might make sense, as it would provide incremental income and unit sales for DELL without disturbing the mainstream of their business. All of their main competitors (CPQ, HP, IBM and GTW) have done that, so it's not like they are breaking new ground. The consequences in their close relationship with Intel would be the issue. I don't know enough about the full range of benefits that DELL derives from that, but I'm sure they do, and that there is a dollar value attached to them. I would assume that if the long term benefit to DELL outweighed the short term costs, that they would go for it. But without more details on DELL's sales in SMB, the potential increases from an AMD line, and the costs of picking up things they now get for free or at low cost from Intel, I can't say whether the tide has turned, or if it will.