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To: Joe Copia who wrote (66725)	10/9/2000 10:02:13 AM
From: Joe Copia	Read Replies (1) \| Respond to of 150070

CAAP news (PR NEWSWIRE) Citizens Capital Corp.'s SCOR Brands Unit Targets Nike, Market Citizens Capital Corp.'s SCOR Brands Unit Targets Nike, Market Share! DALLAS, Oct., 9 /PRNewswire/ -- Citizens Capital Corp. (OTC Bulletin Board: CAAP) announced today that its SCOR Brands, Inc. unit has targeted Nike Inc. (NYSE: NKE) as it initiates its drive for a slice of market share in favor of its SCOR(R) Brand line of basketball, jogging, golf and outdoor footwear. The SCOR Brand line of footwear is available for world wide review at: www.scorbrands.com. "Our target and destination now is to incrementally seize portions of market share having completed development of our initial SCOR Brand lines" says Billy D. Hawkins, president of Citizens Capital. "Scor(R)ing is the essence of all sports and the SCOR(R) Brand shall come to symbolize and be associated with all sporting activities. If you think of soccer, football, baseball, hockey, softball, golf ... etc., the objective is to SCOR. The only way to win, is to SCOR(R). The branded athletic footwear segment is an approximate $11 billion market with Nike garnering some 64% percent of that market. "The Nike swoosh has been omni present on sports products and in many sports venues", says Hawkins. "We intend to move the SCOR Brand in a way as to begin to gain preeminence over the swoosh in key footwear categories and in strategic consumer markets. The consumer market continues to undergo taste and preference shifts which has resulted in higher quality, greater choice, fresher styling, and more parent friendly pricing. Our mission statement is to Fit Feet With Shoes Around the World. We believe that driving to initially garner 3% to 4% of the $11 billion athletic footwear segment would be a nice start for the SCOR(R) Brand as it goes forth and makes it way around the world and into the hearts and minds of consumers". About SCOR Brands, Inc. SCOR Brands, Inc. is a subsidiary of Citizens Capital Corp. and is the designer, exclusive marketer and distributor of the SCOR Brand line of footwear. About Citizens Capital Corp. Citizens Capital Corp. is a development stage, acquisition oriented holding company that intends to engage in the development and/or acquisition of businesses across several sectors and, through the application of well defined management strategies, to enhance shareholder value for Citizens Capital Corp. shareholders. For further information contact Billy D. Hawkins at 972-960-2643 or visit the company's corporate website at: www.citizenscap.com. This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that, all forward-looking statements involve risks and uncertainties, including without limitation, the ability of Citizens Capital Corp. to accomplish its stated plan of business. Citizens Capital Corp. believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by Citizens Capital Corp. or any other person that the objectives and plans of Citizens Capital Corp. will be achieved. SOURCE Citizens Capital Corp. -0- 10/09/2000 /CONTACT: Billy D. Hawkins of Citizens Capital Corp., 972-960-2643/ /Web sites: citizenscap.com scorbrands.com (CAAP NKE) CO: Citizens Capital Corp.; SCOR Brands, Inc.; Nike Inc. ST: Texas