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To: Bill Harmond who wrote (110070)	10/10/2000 2:03:26 AM
From: H James Morris	Respond to of 164684

Bill, how much of your time do you spend double clicking on Internet banner ads? >Across the landscape of content names that are supported by advertising dollars, Graham believes there is still some "pain left to be felt" until there is visibility about online advertising growth. On the positive side, that visibility may come along before the end of the year. The market is about halfway through in understanding the magnitude of the advertising slowdown and growth rate going forward, said Graham. There's been a focus on dot-com spending drying up, but we'll likely see big advertising announcements in late November and December. "People spend 15 percent of their day online and only 2 percent of advertising dollars are online," he said optimistically. "That gap has to narrow at some point."