To: johnsto1 who wrote (16408 ) 10/10/2000 9:15:09 AM From: KevinMark Read Replies (1) | Respond to of 24256 DSIT, toy manufacturer, will probably begin to release a series of PR's about their toy success rate this year. They make dolls and insect remote control cars. As of now, these items seem to be what's hot in the toy stores. They're expected to double revenue this Christmas from last. Today is a start of probably a long campaign of positive PR's. Tuesday October 10, 7:05 am Eastern Time Press Release `How Sweet --Faith-- It Is!' DSI Toys Celebrates Shipment of One Millionth SWEET FAITH Doll HOUSTON--(BUSINESS WIRE)--Oct. 10, 2000--The folks at DSI Toys Inc. (Nasdaq:DSIT - news) are ``keeping the faith'' -- SWEET FAITH® that is -- by celebrating shipment of their one millionth SWEET FAITH doll sold in the U.S. Introduced at Toy Fair '99, this innovative doll who recites a version of the Bedtime Prayer, reached this prestigious milestone without the benefit of any TV advertising. ``The response has been tremendous,'' said Michael J. Lyden, president and CEO, ``as we seem to have answered a need in the marketplace for a doll that gives parents opportunity to reinforce family values amid the pressures of a modern, fast-paced world.'' Inspired by SWEET FAITH's success, the Houston-based company has launched an entire brand of ``family values'' dolls. Each doll in the new Pride & Joy(TM) collection has been designed to represent wholesome ideals and family values. While SWEET FAITH recites a bedtime prayer, other dolls like DEAR GRACE(TM) and PRECIOUS PRAYERS(TM) recite a mealtime prayer and The Lord's Prayer, respectively. The Company designs, develops, markets and distributes high quality, innovative dolls, toys and consumer electronics products. Core products include youth electronics such as Tech-Link® brand communications products, Kawasaki® brand of musical toys, Girlz Rule!(TM) brand interactive electronics and GearHead(TM) brand remote control vehicles, Blockmen® brand building systems, and a full range of doll brands including Sweet Faith®, Pride & Joy(TM), Hush Li'l Baby(TM), Little Darlings(TM) and Elite® brand of Lifetime Play Dolls(TM). The Company's Web sites can be reached at dsitoys.com and blockmen.com . Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Statements in this press release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new and existing products, capital resources, and future financial condition and results are forward-looking. Forward-looking statements involve risks and uncertainties, which may cause DSI's actual results in future periods to differ materially and adversely from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of DSI's customers, competition, and other factors discussed from time to time in DSI's filings with the Securities and Exchange Commission. KM