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To: H James Morris who wrote (110090)10/10/2000 2:34:41 PM
From: gladman  Read Replies (1) | Respond to of 164684
 
Banner ads are the biggest crock of shit on the net, they yield a 0-3% response rate... almost as bad as direct mail campaigns.

Permission based opt-in marketing is the future, the problem is the space is too crowded with average players and barriers to entry are a server and a T1:

MESG, DIGI, CLAC, POPM etc....



To: H James Morris who wrote (110090)10/10/2000 7:59:36 PM
From: Victor Lazlo  Read Replies (1) | Respond to of 164684
 
<<"Four out of every 10 people remember a particular TV ad, just like 40 percent of people remember a banner ad," he said, citing >>

That is a lie. BTW, on a highly-related matter, FORR is going lower still, right?


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