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To: John Walliker who wrote (57283)	10/10/2000 1:17:57 PM
From: Daniel Schuh	Respond to of 93625

John, I try not to post whole articles, hoping that the bits I post are interesting enough to get others to hit the source. Plus, NYT articles are pretty long, and there's copyright considerations. The point you make was covered in the article. While the quality of Sony's electronics is high, the company is not regarded as a top-flight semiconductor maker. Its plans to produce one of the world's most complicated chips on its own surprised many in the industry. Sony is working hard to join the big leagues of chip making, reorganizing its semiconductor unit this fall and hiring a headhunter to recruit Tsugio Makimoto, the chief of technology at Hitachi — a kind of poaching that is unheard of in Japan. But oddly, Sony's semiconductor unit has nothing to do with the chips that power PlayStation 2, a corporate spokesman said. Sony Computer Entertainment jealously guards its turf, insisting on almost total control over the product, right down to the workers at the factories where PlayStation 2 chips are produced. (http://www.nytimes.com/2000/10/10/technology/10SONY.html) Registration is free, if that's a problem. Cheers, Dan.