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To: H James Morris who wrote (110328)	10/12/2000 4:27:33 PM
From: Mark Fowler	Respond to of 164684

You think so rethink again the PG's will go too! This is starting to get interesting.

To: H James Morris who wrote (110328)	10/12/2000 5:24:58 PM
From: H James Morris	Respond to of 164684

>Still, there are some signs of trouble. According to data from Jupiter Media Metrix's AdRelevance unit, the number of banner-ad impressions -- another measurement of ad volume -- on a sample of music and streaming-media sites fell 25% for the period from May to August, while the figure for the Web as a whole rose slightly. The fall-off was even sharper for the small number of original-film sites in the study sample. For start-ups that draw tiny audiences, any hint of softening in the ad market could be a big problem. "It's hard enough to get advertising to support regular programming that delivers big numbers," says Bill Cella, executive vice president of broadcast and programming at Universal McCann, the media arm of McCann-Erickson, another Interpublic unit. interactive.wsj.com