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Technology Stocks : Altaba Inc. (formerly Yahoo) -- Ignore unavailable to you. Want to Upgrade?

To: Doug Fowler who wrote (25937)	10/12/2000 7:56:04 PM
From: Randy Ellingson	Read Replies (1) \| Respond to of 27307

To clarify my statement, banner advertising does not work for the prices currently being charged -- hence, banner rates will have to come way down in price for them to have any real future... That makes sense. I think we'll see the nature of the so-called banner ad change gradually over time too. E.g., become slightly more intricately animated, eventually video, and optionally sound. I suppose also there'll be more "in your face" integration from some sites, and we'll be paying if we want no ads. Whichever way it evolves, would you not agree that having the attention of so many people on a global scale can be exploited for significantly higher revenues, both through service and advertising routes? It is difficult for me to point out specific future Internet services which may end up adding revenues for Yahoo, but I believe they will come. Have you used online banking? That seems to be one for-fee service Yahoo members use -- I realize there are many competitors in that particular space. Randy P.S. I hope GNET/INSP work out well from here.