To: rudyprins who wrote (33162 ) 10/15/2000 11:46:11 PM From: tinkershaw Respond to of 54805 So, all this said, I wonder if readers/e-books will ever really become a large market for e-books in educational institutions (precollege as well). These institutions have been hugh markets for textbooks, of course. If so, what will be the "grabber" that will make students willingly devote themselves to the use of readers in their college (precollege) years. To students, books are books and a reader only represents access, as a library does, which they like to avoid as well. Thoughts, and does any of this spell concern for GMST? I love the textbook market. Very centralized in regard to grabbing publishers; you have a very large group of early tech adopters and a very large value proposition to these students. In addition, the value added services you could pile on at little cost to no cost or added cumbersomeness is great. The big problem here is the technology and costs. The 1100 model does not serve well as a textbook reader. The 1200 model however may serve this purpose very well. The GoReader possibly even better (except for lack of security). So at a minimum a student will need to put $699 out for the 1200 model. The 1200 model is capable of displaying a full page, in color, of a Sports Illustrated, or of a textbook. The 1100 pretty much displays 1/2 to 1/3 pages on a screen and has only primitive graphics capabilities. That is not to say that educational institutions would be adverse to $699 models, just that mass consumers are likely to. I don't envision more than a few tens of thousands at most of the high-end model being sold to the mass consumer market. Again, to get high penetration, the need is to target audiences with a more compelling need for the technology and let this penetration build more demand and diffuse through to other categories. Tinker