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Technology Stocks : e.Digital Corporation(EDIG) - Embedded Digital Technology -- Ignore unavailable to you. Want to Upgrade?

To: Starlight who wrote (15446)	10/18/2000 9:36:54 AM
From: PartyTime	Read Replies (1) \| Respond to of 18366

thestreet.com

To: Starlight who wrote (15446)	10/19/2000 8:41:04 AM
From: bob	Read Replies (1) \| Respond to of 18366

DataPlay and Toshiba Form Joint Venture; DataPlay Japan to Sell and Distribute DataPlay Technology in Japan and Asia Business Editors/High-Tech Writers BOULDER, Colo. & TOKYO--(BUSINESS WIRE)--Oct. 19, 2000--DataPlay, Inc. today announced the formation of a joint venture with Japanese electronics manufacturer Toshiba for sales, marketing, and customer support of DataPlay digital media throughout Japan and Asia, excluding Korea. DataPlay, Inc. is the developer of DataPlay recordable 500MB digital media and matchbook-sized micro-optical engines. Based in Tokyo, Japan, the newly formed company is being named DataPlay Japan, Inc. DataPlay Japan will have sales, marketing and customer support responsibilities for digital media across the Pacific Rim. This includes not only consumer sales of digital media, but OEM manufacturing licenses for DataPlay's micro-optical engine. In addition, the Company will handle the e-commerce side of DataPlay digital media in Asia, which includes both an e-commerce store and the enabling of secondary content. The companies expect that DataPlay's digital media technology will be incorporated into devices that span the music, computing, wireless, gaming, e-book and imaging segments. "Striking this deal with Toshiba really adds to the credibility of DataPlay as a company and is a strong validation of the Company's digital media technology," said Danielle Levitas, program manager for IDC. "DataPlay has always had a compelling offering, and this joint venture reinforces it all the more." "This venture solidifies not only our presence in the Japanese market, but also our relationship with some of the best known consumer electronics manufacturers in the world," said Steve Volk, CEO and founder of DataPlay. "This is another significant milestone for DataPlay, further demonstrating our ability to execute on the promises we made when we launched the Company." "DataPlay gives mobile users a compact, high-density storage solution. Miniature optical discs are ideal as a storage medium for personal portable products, including digital still cameras, game consoles, mobile phones, PDAs and portable music players, and as a bridge medium between information and entertainment devices. As a partner of the joint venture, we will use miniature optical discs in our own consumer products, and strongly promote these optical discs together with DataPlay," said Tetsuya Mizoguchi, president and chief executive officer of Toshiba's Digital Media Network Company. About DataPlay, Inc. DataPlay, Inc. is the developer of universal media solutions for the delivery and management of all forms of digital content across all digital devices and platforms. These solutions include the quarter-sized DataPlay digital media, DataPlay micro-optical engines, and DataPlay Content Key(TM) Internet tools for access and enablement of digital content. The company's mission is to meet consumer and industry needs by creating and championing simple and standardized media solutions for all digital content people buy and create. The miniature DataPlay digital media is a recordable 250MB and 500MB miniature optical disc that supports both user recordable and pre-recorded content and will retail for approximately between $5 and $12. The matchbook-sized DataPlay micro-optical engine is a flexible and enabling hardware solution that will spur the creation of new enhanced devices and entirely new device categories. Through these consumer-inspired innovations, DataPlay will provide a more rich and friendly consumer experience and enhance the ways content providers, distributors, device manufacturers and retailers deliver content and product functionality to their customers. Working in partnership with leading content providers and consumer electronics manufacturers, DataPlay anticipates digital media containing pre-recorded content to be on sale in early 2001, coinciding with the availability of a blank media and a wide range of DataPlay-enabled consumer electronic devices supporting the music, computing, wireless, gaming, eBook and imaging segments. Visit DataPlay's website at dataplay.com.