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Biotech / Medical : GUMM - Eliminate the Common Cold -- Ignore unavailable to you. Want to Upgrade?

To: Bob Trocchi who wrote (2651)	10/18/2000 12:13:47 PM
From: Mike M	Read Replies (1) \| Respond to of 5582

Good question Bob. It is in CVS in my town. I have noticed that in a couple stores that I frequent and usually have 6 or 8 bottles are down to one or none. Did you confirm from your druggist that they still don't carry it? I can't blame any pharmacist for not having heard of it or not noticing demand last year. That is becoming more problematic. I understand TV guide has a full page on the back of this week's edition. Not yet a household name but I have a good friend in Canada who called me last week to tell me he was at a party where several guests were discussing Zicam and complaining that they had to cross the border to buy it. Perhaps the "Hank" study hasn't been fully absorbed north of the border.

To: Bob Trocchi who wrote (2651)	10/18/2000 1:27:14 PM
From: DanZ	Read Replies (2) \| Respond to of 5582

Bob, I don't know why a store in a chain like CVS doesn't carry Zicam. Some chains require all stores to carry it (e.g. Albertsons and Walgreens), and others give their store manager discretion (e.g. Wal*mart). Perhaps CVS falls into that category. CVS was one of the few holdouts last year, but it is my understanding that some of their stores carry it now. Safeway was the last major grocery store chain to stock Zicam because they wanted to see hard marketing data first. The fact that they started carrying Zicam this winter must mean that they like what they saw in the marketing data. Without knowing more details, I can't give a lot of credibility to a claim from one particular store employee that there is no demand for Zicam. This is contrary to reports from buyers at other retailers, and I'm curious how the employee would know anything about the demand for a product that they don't carry. Companies don't build a brand name overnight, and yes I agree with Hank that it takes advertising. I think that Gum Tech is doing what they have to do to get the word out. Hank's general comment such as "the advertising is pathetic" sounds like hype. Why is it pathetic? If someone genuinely wants to have an honest discussion, they would say why the advertising is pathetic and provide suggested solutions to whatever concerns they have. I will try to get a more direct answer to your question about CVS and post what I find, if anything. Thanks, Dan PS to Hank: I said that I think GUMM will trade to $60 IF certain things happen. I would never make a blanket prediction like that. The things that I opine have to happen for the stock to trade to that level haven't all occurred yet, although some have (Hirt publication). The year isn't over yet. BTW, my prediction for 32 by the end of 1999 came true a month late, and you posted the same opposition to that prediction that you are posting now.